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Suprema ID Rebrands as Xperix, Focusing on Customer Experience and Business Growth
By Monica Stankova access_time 2 min read

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

We are excited to share important news regarding this evolution of our company. We are delighted to announce that our company name will be changed from Suprema ID to Xperix. This name change will allow us to present the transition in ownership and signifies our commitment to better align with our commitment to enhancing customer experience and expanding our business portfolio. 

Xperix’s team

Although the origin of the new name Xperix has not been officially announced, it appears to be inspired by the word “experience,” reflecting the company’s main focus on customer experience. 

We are thrilled to unveil our new identity as Xperix. This change underscores our commitment to evolving with our industry and meeting the ever-changing needs of our clients and customers.

Steve Yun, the CEO at Xperix 

Along with the rebrand, the company acquired the exact brand match domain name, This domain is short and memorable, and embodies the modern and technologically advanced image that Xperix aims to project. Choosing a one-word .com domain significantly increases a company’s online visibility, facilitating easier access for customers and partners globally. This is particularly important as Xperix seeks to expand its reach and influence in the biometrics industry. The new domain is a vital component of the company’s strategy to establish a strong, recognisable brand that resonates with its commitment to customer satisfaction and business expansion.

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