Fruitist, previously known as Agrovision, is setting a new standard in the global fresh fruit market by stepping fully into the spotlight with a bold rebrand. What began as a flagship label under Agrovision has now become the company’s new identity, driven by growing demand and a clear shift in consumer preferences toward healthier, more reliable snacking.
Fruitist’s Jumbo Blueberries have quickly earned a loyal following, celebrated for their rich flavour and satisfying crunch. In just the past year, sales have tripled, a clear sign of the brand’s accelerating growth. Even within the fast-raising berry category, which has seen a 22 per cent annual increase since 2019, Fruitist is leading the charge and pulling ahead of the competition. The rebrand comes at a time when consumer habits are changing. Nearly 60 per cent of people say they are spending more on food that actively supports their health. As fresh, functional snacks continue to outperform traditional options, berries stand out for their natural fibre, antioxidant content, and nutritional benefits, ticking every box for health-conscious shoppers looking for something both good and good for them.
We’ve all experienced ‘berry roulette’—opening a clamshell and hoping for the best. Some may be fine; others are mushy or bland. At Fruitist, we’ve eliminated that uncertainty by consistently delivering a superior berry. Consumer demand is driving our growth. Elevating Fruitist from a flagship brand to a company name is a strategic move to meet that momentum and fuel what’s next.
Steve Magami, CEO of Fruitist
The rebrand also highlights Fruitist’s business model, built on full control of the supply chain from farm to shelf, supported by proprietary technology and continuous innovation. The company owns and operates its farms and has developed systems that ensure freshness and flavour year-round. The approach has caught the attention of top-tier investors, including the Dalio Family Office and Aliment Capital, who see significant long-term potential in the brand.
Fruitist is expanding its reach and product range, adding blackberries, raspberries, cherries, and new snackable formats aimed at busy, wellness-focused shoppers. Its products are now available in more than 12500 stores across North America and in 28 countries, including fast growing markets in Asia and the Middle East.
As part of the rebrand, the company launched its new home online at Fruitist.com. Owning its Exact Brand Match (EBM) domain gives Fruitist a strong, unified identity that reflects the clarity and confidence of its products and supports its global expansion. It makes the brand easier to find, easier to remember, and more trustworthy in the eyes of consumers and partners. A clean domain signals professionalism, international ambition, and long-term commitment to building something people can rely on. It is a simple step with a powerful impact, laying the foundation for the next stage of growth.
Backed by 600 million dollars in investment and a clear mission, Fruitist is on a roll, proving that snacking can be both delicious and dependable, one berry at a time.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
Other resources
Agrovision branding business domain domain name domain names domains Fruitist naming rebrand
Previous Next