Leya, a leading legal AI platform, has rebranded as Legora and introduced new product features designed to boost productivity and efficiency for users across its platform. The new name, Legora, is derived from Latin, meaning “to bring things together”.
Legora’s rebrand and new product enhancements mark a milestone in our evolution and reflect not only our growth but our unwavering commitment to deliver the world’s first truly collaborative AI for lawyers. As we enter this next chapter, we remain focused on innovating alongside our clients and providing AI-driven insights that give lawyers a decisive edge in an increasingly competitive market.
Max Junestrand, CEO Legora
Before the rebrand, the company operated under a .law domain extension. While the .law extension is tailored specifically for the legal industry and offers immediate relevance, it comes with certain limitations. As a relatively new and less familiar domain, it lacks the universal recognition and trust that .com holds. This can result in issues such as traffic and email leaks, user confusion, and decreased effectiveness in marketing campaigns. Unlike .com, which is widely trusted and instinctively used by internet users, niche extensions can create barriers to growth and visibility.
For its new identity, Legora secured the Exact Brand Match (EBM) domain name Legora.com. The new domain helps ensure that visitors and potential customers land on the right site, minimising confusion and streamlining web traffic. Maintaining a consistent and professional online identity is key to building trust and strengthening brand recognition.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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