The switchover from SocialSurvey.com to Experience.com has happened in February 2021. And this is the second domain upgrade that SocialSurvey has performed. The company upgraded its domain from SocialSurvey.me to SocialSurvey.com, and finally to Experience.com. The team behind SocialSurvey started to consider rebranding after realizing that the company’s product offerings and roadmap for the future started to outgrow its original name.
“This thing is not SocialSurvey anymore,” Scott Harris, the CEO of Experience.com explained, “This is the best platform, we deserve the best name.”
As you can see, the company decided to rebrand to Experience.com rather than Experience, opting to include the .com in the logo and brand name. And that’s something we see quite often lately when we hear news about brand upgrading to a premium .com domain. Who can blame them? They are certainly proud of this magnificent branding move!
I keep pinching myself. It’s such a big thing for my company and even though it was a tremendous investment, it feels like nothing compared to all the value we are already getting.