Calero-MDSL, a leader in the rapidly expanding Technology Expense Management (TEM) software industry, has announced a comprehensive rebranding strategy. The rebranding includes simplifying its name to Calero, rebranding its platform as Calero.com, and introducing a new logo and refreshed visual identity. This move is a strategic step taken by the company to solidify its position as a leader in the TEM software space and to announce its innovative path for the future.
As we looked at our roadmap to the future, we realized that our brand and image needed to reflect our philosophy of simplicity and our technology-first approach to solving expense management problems. Shortening to Calero embraces the familiarity of the name, while the new visual identity embodies our ‘always on’ energy’. At the same time, we wanted to highlight the evolutionary path we have taken to offer the only software capable of delivering Telecom, Mobile, SaaS, and UCaaS expense management in a single platform. What better way is there to celebrate that accomplishment than by renaming the platform in a manner that intrinsically links it to the company name itself?
Scott Gilbert, CEO at Calero
Additionally, rebranding the platform as Calero.com puts an emphasis on the company’s digital presence highlighting its ability to provide end-to-end TEM solutions via an online platform. The new logo and refreshed visual identity will also help to create a fresh image for the business, distancing it from any previous perceptions and positioning it as a modern and innovative player in the market.
A simple, easy-to-remember name can increase brand recognition, build trust, make it easier to expand into new markets, improve digital integration and align the brand with the company’s philosophy and values.
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