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Rebranding for Business Growth: Macro's Journey from CoParse to Macro
By Tsani Gramatikova access_time 2 min read

Macro, formerly known as CoParse, is an AI-powered document workspace located in New York. Established in 2020, it offers advanced version comparison tools that are widely used by lawyers, investors, and executives. 

At the end of 2022, the startup transitioned from its original name, CoParse, to the more concise name Macro. The rebranding aligns with the company’s plans to add new features, such as “slides” and “sheets,” to its productivity suite in 2023. 

Macro’s co-founder, Jacob Beckerman, explained the reasoning behind the rebrand in a LinkedIn post, saying it reflects the company’s expanded product offerings and roadmap.

Rebranding is often pursued by businesses that feel limited by their current brand and seek expansion. Entrepreneurs may initially offer a single product or service that expands as their business grows, making them feel restricted by their original brand name. By changing to the more generic name Macro, CoParse has allowed room for future growth and flexibility within its brand name.

In a blog post revealing the rebrand, Macro’s CTO, Sam Kececi, stated:

We believe that the future is created by those who think bigger. That’s why we’re excited to announce our name change from CoParse to Macro.

Sam Kececi, CTO at Macro

Along with the rebrand, Macro acquired the exact brand match domain name, a streamlined and desirable name that set the path for success.

In February 2023, Macro secured $9.3 million in a seed funding round led by Andreessen Horowitz, with participation from Craft, BoxGroup, and 3kVC. The funding will support the launch of a new word-processing tool and the expansion of the company’s team, which currently consists of eight employees.

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