Conference Technologies, Inc was founded in 1988 by Jane and Dennis Woodhouse as a privately held audio visual firm. Today, the company is a leading provider of custom audio-visual systems integration solutions, serving customers worldwide with a wide range of services.
The company has recently unveiled a comprehensive rebranding initiative, including a new brand mark, logo, and website. As part of this effort, Conference Technologies will now be known by its acronym, CTI.
CTI’s CEO, John Laughlin, emphasised the importance of people in the company’s operations, stating that their focus is on serving its customers, regardless of whether it involves technology or not.
People are at the center of what we do. Taking ‘technology’ out of our name emphasises that it is our people, the right people in the right place, doing the right things, that provide our customers with a fantastic experience. Taking technology out of the name made sense.
John Laughlin, CEO at CTI
Using an acronym as a rebranding opportunity can benefit established companies with long names, like Conference Technologies, Inc. This approach can help a company maintain its existing customer base while also attracting new customers. Abbreviations can be found in some of the most famous company names in the world, including IBM, NBC, CNN and many others. These acronyms have stood the test of time and today are strong global brand names, although the meanings of the initials have long been forgotten.
The company has opted for a shorter, more memorable domain name by swapping ConferenceTech.com for the three-letter exact match CTI.com. The beauty of this type of naming asset is its brevity and versatility as an acronym for various longer business names. With only 17,576 possible three-letter combinations, all .com variations have already been claimed and are only available for resale. Considering that there are more than 150 million .com domains currently registered, owning a three-letter .com domain reflects not only prestige but is also a solid investment in the brand’s future.
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