Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million.
According to the company, the rebrand is more than just a name change – it reflects the evolving nature of travel and the brand’s commitment to keeping up with these changes.
Roami is the future of urban group travel, offering cool spaces and accommodations meant to provide the most memorable experiences for modern Roamers. Each of our spaces is purposefully designed to inspire connection and create a transformative vacation, where guests create memories that will stay with them long after they leave.
The rebranding to Roami comes as a result of the impressive growth that the company has experienced. In the last three years alone, Roami grew by an astounding 800%, reflecting the brand’s commitment to providing travellers with a unique, human-centred hospitality experience.
The brand’s growth trajectory shows no signs of slowing down, as evidenced by their recent recognition on the 2022 Inc. 5000 list, 2022 Forbes 30 Under 30, and South Florida Business Journal’s Fastest Growing Companies 2022 List.
We’re proud to support Roami as they re-imagine the way the world lives, works, and travels. The company’s consistent growth since 2020 despite volatile external conditions proves that they truly understand how to satisfy the needs of the modern Roamer and we’re looking forward to seeing their continued growth and expansion.
Kirill Vinogradov, Vigo Capital
The new name, Roami, appears to be derived from the word “roam,” which reflects the brand’s focus on travel and exploration. The name embodies the essence of freedom, adventure, and discovery, which are all essential elements of the travel experience.
We often see businesses rebranding when they have outgrown their name, like Denim, Adwisely, Hapana, Deft, and many more. Roami has further increased its brand value by investing in the exact brand match domain Roami.com, opening new growth and development opportunities. One word .com domains project authority and professionalism and are much easier to type, thus improving the user experience. The ability of a name to be memorable helps brands to build stronger relationships with their customers, business partners, and investors. With its memorable name and commitment to innovation, Roami is poised to become a major player in the world of hospitality.
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