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OneFitStop evolves to match its core values with a rebrand to
By Monica Stankova access_time 1 min read

Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand.

Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s due to the addition of goods, services, or growth into other geographic locations.

Following its substantial growth, expansion and bigger vision, the business rebranded to Hapana and introduced a new logo and brand identity. The name Hapana is derived from the words ‘haptic’ and ‘ananta’ in Sanskrit ( अनन्त ). 

It’s not a decision taken lightly to rebrand a successful business. Yet, the time was right to evolve our marketing to convey the deep and rich offering built by our technology and development teams.

Jarron Aizen, CEO of Hapana

Hapana has secured an exact brand match domain name for their brand – Obtaining a short and domain name is a critical first step in the process of building a worldwide brand.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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