folder Filed in Domain upgrades Becomes Leader in Cross-border Payments with
By Kristina Mišić access_time 1 min read

Initially launched in 2011 with just money transfer services, TransferWise changed its name to simply Wise in February 2021. On March 2nd, Wise explained that it wants to reflect the broader change of the company beyond its original roots as a money transfer company. The company announced on its Twitter account that it will move its brand from to the EBM (Exact Brand Match) domain name Wisely, right? What a fantastic domain name.

It was about time for our name to catch up with what we are bringing to customers.

Wise Co-Founder & CEO Kristo Käärmann

Today, our name catches up with who we’re already building for: a community of people and businesses with multi-currency lives. That community now even includes the banks themselves.

 CEO and Co-founder Kristo Käärmann

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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