folder Filed in Domain upgrades, Rebrands upgrade to
Kristina Misic access_time 1 min read

Initially launched in 2011 with just money transfer services, TransferWise changed its name to simply Wise in February 2021. In order to reflect the broader change of the company beyond its original roots as a money transfer company, one of the world’s fastest-growing tech companies decided to switch over to the Wise brand in March.

“Today, our name catches up with who we’re already building for: a community of people and businesses with multi-currency lives. That community now even includes the banks themselves.”

 CEO and Co-founder Kristo Käärmann

On March 2nd, Wise announced on its Twitter account that the company is moving its brand from to the EBM (Exact Brand Match) domain name Wisely, right? What a fantastic domain name.

“We’re not the same service that launched a decade ago. We do a lot more for our customers than just international transfers, and we wanted a name that reflects this.”

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