Credence Security, a Value-Added Distributor operating across the Europe, Middle East, India and African (EMEIA) markets, has announced an exciting new chapter in the company’s growth journey. The company, along with its sister companies Cyber Security South Africa and Cyber Security Africa Distribution, will be consolidated under a unified brand identity known as TRINEXIA. The rebranding is a reflection of the company’s accelerated growth and its focus on providing a comprehensive and integrated approach to cybersecurity distribution. Credence Security was acquired in 2015 by CYBER1, a global cybersecurity consulting and solutions firm.
As we embark on a new year, we deemed it the fitting time to introduce a revamped brand identity. TRINEXIA perfectly encapsulates our ethos that working together leads to more effective and efficient solutions in the digital era. Furthermore, we strongly believe that our new identity defines our journey as a premier provider of cybersecurity, digital forensics, and IT security solutions, and better positions us in delivering cutting-edge solutions that will safeguard customers from the ever-evolving cyber threats and investigation complexity of today and tomorrow.Garreth Scott, Managing Director, TRINEXIA Middle East & India
According to a statement by the company, the new brand name TRINEXIA represents a combination of the prefix “tri,” which relates to the three entities, and “nexus,” which refers to a connection or series of connections. The name perfectly captures the company’s essential role as a link between vendors, channel partners, and customers in the cybersecurity distribution chain. The consolidation of the brands under the TRINEXIA umbrella will provide vendors, resellers, and end users with a comprehensive view of the company’s presence and capabilities across the EMEIA region.
As part of its rebranding efforts, the company also made the strategic decision to adopt a new domain name, TRINEXIA.com. The move to a shorter, exact match .com domain name can enhance the brand’s credibility and professionalism, helping it stand out from competitors online. Additionally, a concise and easy-to-remember domain name can convey a sense of trust and authority to customers and business partners, which is crucial for a company like TRINEXIA, which has already established itself as a leader in the cybersecurity industry.
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