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Weekly newsletter of SmartBranding - Issue #11
By SmartBranding Team access_time 6 min read

Welcome to the latest edition of the SmartBranding Weekly Newsletter, where we share the latest news, trends, and insights on branding, marketing, and domain names. In this issue, we cover a wide range of topics, from the importance of investing in a strong domain name to the latest updates on Twitter’s business subscription service. Plus, we have some interesting news from the world of fashion and AI. Let’s dive in!

The Importance of Investing in a Strong Domain Name for Your Business

Your domain name is a critical component of your brand identity, so choosing the right one is crucial. In this post, we explain why investing in a strong domain name is important for your business and how it can benefit your online presence.

Maximizing Your Domain Name Strategy: The Benefits of Premium Domain Names for SMEs

For small and medium-sized enterprises (SMEs), investing in a premium domain name can offer several advantages for your business. Learn more about the benefits of premium domain names.

Preparing for an Uncertain Future: Domain Name Strategies for Business Owners

Having a solid domain name strategy is essential for business owners in today’s fast-paced digital landscape. In this post, we offer some practical tips for preparing for an uncertain future.

Outgrowing the Name: Austin Software Rebrands to Howdy to Reflect Expanding Horizons

When a business outgrows its name, rebranding can help it stay relevant and appeal to a wider audience. In this post, we take a closer look at how Austin Software rebranded to Howdy to reflect its expanding horizons.

TripActions’ Vision Expands with Rebrand to Navan and Integration of OpenAI’s API

Travel and expense management platform TripActions has expanded its vision with a new rebrand to Navan and the integration of OpenAI’s API. In this post, we explore the benefits of this new partnership and what it means for the future of the travel industry.

Top Insurtech Companies and Their Domain Name Choices

Domain names are a critical part of branding for insurtech companies. In this post, we highlight some of the top insurtech companies and their domain name choices.

Top Venture Capital Firms and Their Domain Name Choices

Domain names are not just for businesses. In this post, we take a closer look at some of the top venture capital firms and their domain name choices.

MediaToolkit Evolves into DETERM, Paving the Way for Next-Level Business Insights

MediaToolkit, a popular media monitoring and analytics tool, has undergone a rebranding effort and is now known as DETERM. This new brand identity reflects the company’s commitment to providing next-level business insights to its customers. Learn more about the rebrand and how it will benefit users.

Would You Date Your Brand?

For the 14th of February we asked the important question: would you date your brand? We explore what it means to have a strong brand identity and how it can make all the difference in attracting and retaining customers. Read more and find out if your brand is a match.

We Ask ChatGPT to Write a Poem about Dating Your Brand: Are You a Match?

Following the post above, we turned to ChatGPT, to write a poem about dating your brand. The results are both entertaining and thought-provoking. Check it out and let us know what you think!

Super Bowl Ads: Role of Strong Domain Strategy and Effective Marketing Approaches

The Super Bowl is the most-watched television event of the year, and the ads that air during the game are highly anticipated. In this post, we explore the role of strong domain strategy and effective marketing approaches in Super Bowl ads and what businesses can learn from them.

Building Success through Strategic Leadership: An Interview with Lee Wochner of Counterintuity

In this interview, we chat with Lee Wochner, the CEO of Counterintuity, a branding and marketing agency based in Los Angeles. Wochner shares his insights on strategic leadership and how it can help businesses succeed in today’s competitive market.

In Other News

Here are the stories from other publications that caught our attention.

Hermes Prevails in Trademark Trial over MetaBirkins NFTs

Luxury fashion brand Hermes has won a trademark trial against the creators of the MetaBirkins NFTs, which used images of the brand’s iconic Birkin bag. Read more about the outcome of the trial and its implications for the NFT market.

AI Startup Cohere Talks to Raise Funding at $6 Billion+ Valuation

Cohere, an AI startup that aims to revolutionize the way machines interact with humans, is reportedly in talks to raise funding at a valuation of $6 billion or more. The brand has secured both, and domain names. Learn more about their goals and plans for the future.

Google’s John Mueller Cautions Against Keyword-Rich Domains

In a recent video, Google’s John Mueller cautioned against the use of keyword-rich domains, stating that they do not offer any significant advantage in SEO. Find out what this means for businesses and their domain name strategies.

Burberry Rebrand by Daniel Lee

Luxury fashion brand Burberry has undergone a rebranding effort led by its creative director, Daniel Lee. The new brand identity is a departure from the brand’s traditional aesthetic and has garnered mixed reactions from fashion critics.

Russian Propagandists Said to Buy Twitter Blue Check Verifications

According to a report in the Washington Post, Russian propagandists have been buying blue check verifications on Twitter to give their accounts a veneer of credibility. Find out how this could impact the credibility of Twitter’s verification process.

Quote of the Week

I always struggled to find a way to describe what our tool does in a sentence, but I can easily describe it in a word: monday. In becoming, our vision is finally encapsulated in our name.

Roy Mann, CEO and Co-Founder of

That’s all for this week’s edition of the SmartBranding Weekly Newsletter. We hope you found these insights and updates useful, and we look forward to bringing you more in the coming weeks. As always, if you have any feedback or suggestions for future topics, please don’t hesitate to let us know.

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