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Building Success Through Strategic Leadership: An Interview with Lee Wochner of Counterintuity
By SmartBranding Team access_time 3 min read


Today our guest is  Lee Wochner. Lee is highly esteemed for his strategic leadership and facilitation abilities, which he has developed through over 25 years of organisational consulting, both independently and with Counterintuity. Today with his team Lee is serving a wide range of clients, including non-profits, government agencies, Fortune 500 companies, and small businesses. He holds a BA in Literature and Language from Stockton University and a Master’s in Professional Writing from the University of Southern California. A sought-after speaker, Lee has been recognised by the state of California as a “California Thinker.”

Meet our guest

Name: Lee Wochner

What they do: Lee is the Chief Executive Officer and Chief Creative Strategist of Counterintuity. Established in 2007, the company has assisted numerous non-profit organisations, public agencies, and aligned businesses across California and the United States in increasing recognition and support for their efforts to improve people’s lives.

Fun fact: Lee began his writing career at a young age, and by the age of 12, he had already had his work published in magazines and started his own business with a loan from his father. He bought and sold collectable comic books through the mail.

Where to reach them:


Marketing is essentially about revealing the already existing truth. It is, in fact, an honest practice. When you’re not marketing something that’s actually there, we have a different word for it, and it is lying. There’s no value in lying. 

Lee Wochner

Short overview

Lee recounts his journey of starting a business at the age of 12, co-founding a theatre at 30, and eventually becoming the CEO and Creative Strategist of Counterintuity. He shares the story behind the company’s name, and his thoughts on the importance of domains in modern marketing strategies. Lee has extensive experience working with non-profit organisations and we get his insights on the differences between marketing for nonprofits and for-profit businesses, common mistakes made in non-profit marketing and how to avoid them. He also reflects on the impact of technology on communication and shares his plans for a visual rebrand for Counterintuity in the coming year. Keep an eye out for exciting updates!

Other resources

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