150+ Companies that Nailed their Rebranding Efforts by Securing Matching .com Domains

In today’s world, having a strong and memorable brand name is crucial for the success of any business. A well-crafted brand name can capture the essence of a company, convey its unique value proposition, and establish a strong emotional connection with its target audience. However, creating the perfect brand name is not always easy, and many businesses struggle to find a name that truly resonates with their customers. Nobody picks a name for their brand with the idea to change it. But businesses change – sometimes they expand over borders and offering beyond their founders wildest dreams, sometimes there are legal issues, sometimes the market demands it, sometimes the original name was a compromise to begin with.

Many companies have turned to rebranding. Some of the most common reasons for that are

To better reflect the company values and mission
To stay current and relevant in the industry
To differentiate the brand from competitors
To appeal to a new target audience or expand into a new market
To shed negative associations or perceptions of the brand
To simplify or streamline the brand name or messaging
To signal a change in ownership or leadership
To comply with legal or regulatory requirements
To unify the brand after a merger or acquisition
To consolidate the brand when there is a mismatch between the brand desired identity and how consumers and business partners refer to it
To secure a matching .com domain name that is easy to remember and type
To eliminate confusion with a similar or unrelated domain name owned by another company or individual

In this table, we have compiled a list of businesses that successfully rebranded to better names and secured the matching .com domain names for them.

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company	old name	challenges	new name	price
Bus	sharethebus.com	The previous name confined the company to the perception of solely a bus-sharing platform, impeding their ability to broaden their services beyond that and provide customers with a more comprehensive range of solutions.	bus.com	NA
Arcadia	arcadiapower.com	The previous name may create a misconception that Arcadia's scope is power plants, which potentially causes misalignment with the company's overarching mission and values.	arcadia.com	NA
Dominos	dominospizza.com	The old name restricted the company to just "pizza," limiting its appeal to other offerings.	dominos.com	NA
Sunshine	lumilabs.com	The old company name is less clear and memorable, while "Sunshine" is a well-known and positive term that immediately evokes warmth and positivity.	sunshine.com	NA
Experience	socialsurvey.com	The old name implies a focus solely on social media-related surveys, which can hinder the company's ability to attract potential customers who are looking for a wider range of solutions.	experience.com	NA
Angi	angieslist.com	As the company evolved to offer more than just a list, the old name became too narrow and didn't accurately reflect the company's offerings.	angi.com	NA
Oda	kolonial.no	Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.	oda.com	NA
Quilter	oldmutualwealth.co.uk	Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.	quilter.com	NA
Radarr	circussocial.com	The old name included the word "social", which may limit expansion into other areas of data analysis and prediction.	radarr.com	NA
Game Developer	gamasutra.com	The old name was seen as limiting, alienating people outside the gaming industry. Game Developer is more straightforward and inclusive, describing the site's audience better.	gamedeveloper.com	NA
Owner	profitboss.com	The previous name was longer and restrictive because it included specific terms, while Owner is more clear and memorable, which can be beneficial for brand recognition and user engagement.	owner.com	NA
Treepz	plentywaka.com	The previous name of the company was a blend of English and Nigerian languages, and the term "waka" could have diverse meanings across Africa, potentially causing confusion among customers and deviating from the company's vision.	treepz.com	NA
Runwise	heatwatch.com	The previous name of the company suggested a limited scope of services, whereas Runwise has the potential to provide a broader range of offerings.	runwise.com	NA
Simulate	eatnuggs.com	Before the rebrand, the company did not possess its exact brand match domain name and had resorted to adding the term "eat." This may cause confusion among customers and pose a potential barrier to the company's growth.	simulate.com	NA
Looka	logojoy.com	The word "logo" in the former company name is overly constrictive and could hinder its potential to broaden its services beyond simple logo design.	looka.com	NA
Cal.com	calendso.com	The length and complexity of the previous name could pose difficulties for customers to accurately recall and type it.	cal.com	NA
Shortcut	clubhouse.io	Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.	shortcut.com	NA
Wayspring	axialhealthcare.com	The previous name was more restrictive, long and difficult to remember and may limit the company's service offerings to a specific area.	wayspring.com	NA
Wolfspeed	cree.com	The former name of the company no longer aligned with its current vision and goals.	wolfspeed.com	NA
Wise	transferwise.com	The old name did not reflect the company's broader range of services and growth beyond its original roots as a money transfer buisness.	wise.com	$2M
B1	block.one	The previous name was not protected with an exact brand match .com domain name, which could have led to confusion and difficulty in accessing it.	b1.com	NA
Compass	urbancompass.com	The old name was more restrictive, long and potentially difficult to remember.	compass.com	NA
Shokz	aftershokz.com	The previous name was longer and difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.	shokz.com	NA
Redpanda	vectorized.io	Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.	redpanda.com	NA
Ortto	autopilotapp.com	Before the rebrand, the company did not possess its exact brand match domain name and had resorted to adding the word "app." This may cause confusion among customers and pose a potential barrier to the company's growth.	ortto.com	NA
Sago	schlesingergroup.com	The old name was too complex and not easy to remember, which could have affected the brand's visibility and recognition.	sago.com	NA
Ignite	tendermint.com	The old name is longer and difficult to remember, which could have affected the visibility and recognition of the brand.	ignite.com	NA
Centific	pacteraedge.com	The old name was too complex and not easy to remember, which could have affected the brand's visibility and recognition.	centific.com	NA
Zevra	kempharm.com	The old name contains the word "pharm" which may limit the company's vision and scope.	zevra.com	NA
TRINEXIA	credencesecurity.com	Тhe term "security" in the old name may imply a focus only on security-related services, which could be limiting for the buisness.	trinexia.com	NA
Zeitview	dronebase.com	The old name limited the company to drones only, which does not accurately reflect the full scope of their services.	zeitview.com	NA
Tenity	f10.global	The old company name contained a number and was not protected with an exact brand match .com domain name, which could have led to confusion and difficulty in accessing it.	tenity.com	NA
Emeren	renesolapower.com	The previous name was restrictive as it included specific terms that could limit the perception of the company's services.	emeren.com	NA
AMH	ah4r.com	The old company name contained a number and was too long and complicated to remember, which could have affected the brand's visibility and recognition.	amh.com	NA
Apryse	pdftron.com	The former name of the company was overly complex and challenging to type, and it included the acronym "PDF," which could have restricted the appeal of the company's services.	apryse.com	NA
Fanzo	matchpint.com	The previous name was difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.	fanzo.com	NA
Macro	coparse.com	The previous name was difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.	marco.com	NA
Navan	tripactions.com	The old name limited the company's potential to expand beyond just trip as a service.	navan.com	NA
CTI	conferencetech.com	The previous name's length and complexity could lead to difficulties for customers to accurately recall and type it, while also limiting the company's branding to technology only, potentially hindering its growth.	cti.com	NA
Determ	mediatoolkit.com	The previous name was long and difficult to remember and limiting the company's scope to a specific set of services, which impedes growth opportunities.	determ.com	NA
Copilot	joinportal.com	Before the rebrand, the company did not possess its exact brand match domain name and had resorted to adding the term "join." This may cause confusion among customers and pose a potential barrier to the company's growth.	copilot.com	NA
Calero	caleromdsl.com	The old name was too complex and not easy to remember, which could have affected the brand's visibility and recognition.	calero.com	NA
Coviance	lenderclose.com	The previous name was long and difficult to remember and limited the company's scope to a specific set of services, which impedes growth opportunities.	coviance.com	NA
Fortra	helpsystems.com	The former name is longer and indicates a narrow focus on providing assistance, while Fortra is shorter and allows for a broader range of services.	fortra.com	NA
Monday	dapulse.com	The old name proved to be a hindrance as it was frequently mocked by both internal staff and external individuals who failed to grasp the correlation between the name and the company’s offerings.	monday.com	NA
Moniepoint	teamapt.com	The previous name was difficult to remember, potentially impeding the establishment of brand recognition and the growth of the business.	moniepoint.com	NA
Going	scottscheapflights.com	The previous name, which included the founder's name, restricted the company's image by not representing the entire team and being limited to only cheap flights.	going.com	NA
Howdy	austinsoftware.com	The old name limits the company's branding to its location and function, while Howdy is a more versatile and memorable name.	howdy.com	NA
Wellfound	angel.co	Before the rebrand, the company used a country code domain, which could lead to traffic and email leakage and limit global brand appeal and recognition.	wellfound.com	NA
Renantis	falckrenewables.com	The former name is longer and difficult to remember and may limit the company's focus and service offerings.	renantis.com	NA

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

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