100+ Businesses That Upgraded to Their Perfect Domain Name

In today’s digital age, a business’s online identity is paramount to its success. With over 1.13 billion websites on the internet and counting, it is increasingly challenging for startups to secure their perfect spot on the web. Many first-time entrepreneurs lack the knowledge and experience to understand the importance of domain names as brand assets. Combined with a potential lack of budget and uncertainty about the business’s survival, startups often launch with a compromise domain name that does not accurately reflect their brand vision.

As those brands grow and prove their concept, they realise the critical role that the right domain can play in their success. Issues that are often experienced with compromise names include brand fragmentation, confusion, trust and credibility issues with clients and business partners, ineffective marketing and advertising, and cyber security risks.

In this table, we showcase these successful businesses and share their inspiring stories.

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company	initial domain	challenges	new domain	price
Tesla	teslamotors.com	The old domain limited the brand's scope to just "motors" and did not reflect the company's broader focus on energy and sustainability.	tesla.com	$11M
Chime	chimebank.com	The old domain restricted the company's branding to just "banking," which could limit its ability to expand its offerings beyond banking services.	chime.com	NA
Zoom	zoom.us	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	zoom.com	NA
Jamba	jambajuice.com	The old domain emphasized only one of the brand's product lines (juice), which could have limited its ability to expand its offerings beyond beverages.	jamba.com	NA
ALL / Accor Live Limitless	all.accor.com	The old domain was too complex and not easy to remember, which could have affected the brand's visibility and recognition.	all.com	NA
Mural	mural.ly / mural.co	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	mural.com	NA
Rapchat	rapchat․me	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	rapchat․com	NA
Uber	ubercap.com	The original domain limited their growth potential in the ride-sharing market as it emphasized their cab service.	uber.com	2% stake in the company
Facebook	thefacebook.com	The original domain was too long and difficult to remember, which made it challenging to build brand recognition.	facebook.com / fb.com	$200K / $8.5M
Drop	massdrop.com	The original domain was too specific, as it only focused on their original product offering of group buying.	drop.com	NA
AHEAD	thinkahead.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	ahead.com	NA
Front	frontapp.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	front.com	NA
Linktree	linktr․ee	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	linktree.com	NA
Fonoa	fonoatech.com	The original domain was too technical, limiting their brand appeal beyond a niche audience.	fonoa.com	NA
Plaid	plaid.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	plaid.com	NA
Spline	spline.design	The original domain name was not a .com extension, which could have led to confusion and difficulty in accessing it.	spline.com	NA
Geneva	genevachat․com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	geneva.com	NA
Detect	detectnow.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	detect.com	NA
Copecart	copecart.com		cope.com	NA
Clubhouse	joinclubhouse.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	clubhouse.com	NA
Ribbon	ribbonexperiences.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	ribbon.com	NA
Structure Studios	structurestudios.com	The original domain was too specific to the studio aspect of the brand, limiting its appeal to other offerings.	structure.com	NA
Bubble	bubble.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	bubble.com	NA
Mote	justmote.me	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	mote.com	NA
Sushi	sushiswap.fi	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	sushi.com	NA
Forge	forgeglobal.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	forge.com	NA
Capsule	capsulecares.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	capsule.com	NA
Kane	kanecommunications.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	kane.com	NA
OpenSea	opensea.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	opensea.com	NA
Scan	nationalmrIscan.com	Difficulty in remembering and typing the original domain name.	scan.com	NA
Radar	radar.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	radar.com	NA
Panther	panther.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	panther.com	NA
Waiv	waivvaluation.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	waiv.com	NA
Gpool	gpool.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	gpool.com	NA
Opportuni	opportuni.co.uk	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	opportuni.com	NA
Montane	montane.co.uk	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	montane.com	NA
Atoms	wearatoms.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	atoms.com	NA
Carrd	carrd.co	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	carrd.com	NA
Phylum	phylum.io	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	phylum.com	NA
Stoggles	wearstoggles.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	stoggles.com	NA
Fiton	fitonapp.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	fiton.com	NA
Databook	trydatabook.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	databook.com	NA
Grain	grain.co	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	grain.com	NA
Republic	republic.co	Country domain extensions may limit recognition and credibility, making it difficult to attract and retain customers, and limit global appeal and recognition.	republic.com	NA
Bread Finance	breadfinance.com		bread.com	NA
Dropbox	getdropbox.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	dropbox.com	$300K
Upside	getupside.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	upside.com	NA
Deel	letsdeel.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	deel.com	NA
Resolution	resolutiongames.com	The old domain includes the descriptive word " games ", which could limit the perception of the company's offerings.	resolution.com	NA
Bux	getbux.com	Adding a descriptive word to the domain name to compensate for the mismatch with the brand name can create confusion among customers and hinder business growth.	bux.com	NA

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

A premium domain name can make all the difference in building a successful brand. If you want to take your business to the next level, consider investing in a premium domain name. Contact us today for more information and assistance in finding the perfect domain for your brand.

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