Ashley HomeStore, a well-known leading furniture and mattress retailer, has announced a rebrand to Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point.
We are excited to introduce customers to the all-new Ashley and continue to inspire the love of home! Our passion is to connect customers to the trends of the moment so that you can create rooms worth talking about. By refreshing our stores, we hope to empower and inspire our customers while keeping ‘home’ at the forefront of all we do. The new Ashley transcends the mere ‘feeling’ of home and our customers will find great quality they have always loved but with all new looks and prices.
Todd Wanek, President & CEO of Ashley
Ashley is a company that has expertly utilised the power of personal names as a branding strategy. Our recent report highlights the benefits of using a personal name as a brand, such as building trust, creating a more personal connection with customers, and giving the brand a distinct character and authenticity. Personal names have been used as brand names for businesses for many years, and their popularity as a branding strategy is a testament to their efficacy.
Looking at Ashley’s digital presence, it’s worth noting that while their core operations remain at AshleyFurniture.com, they secured the premium domain Ashley.com in 2017. This acquisition not only strengthens their online brand identity but also lays a solid foundation for the expected expansion, development and potential diversification of the market in the coming years.
Other resources
- Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs
- Mastering the Art of Naming and Branding: Insights from Mark Gunnion
- The Power of Premium Domains: How Entrepreneurs Are Investing in the Future
- Fortune 500 List of Companies 2022 and Their Domain Name Choices
When it comes to premium domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, a premium domain name can be a valuable asset for your business. Contact us to learn more about our premium domain options and how they can help your business succeed.
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