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From Adventures to Online Ventures: James Oliver's Story
By SmartBranding Team access_time 3 min read


Our guest for this episode is James Oliver. James is a digital entrepreneur, world explorer, and SEO expert passionate about niche website building, and the proud owner of

Meet our guest

Name: James Oliver

What they do: Serial entrepreneur, world traveler, founder of Evolved Toaster, a creative digital agency focusing on growing businesses online.

Interesting fact: This year, James took a proactive approach by attending events, meeting people, and sharing his experiences, all while on the lookout for a branded domain. Despite initial difficulties like unavailable initials like J S. Oliver or James, he ultimately secured after persistent efforts, reaching an agreement with the owner.

Where to reach them:


James is a digital entrepreneur, world explorer, and SEO expert passionate about niche website building, and the proud owner of

SEO is more of a long-term way to make money. So that’s why a lot of people don’t do it, or they give up. Realistically, it takes eight to twelve months before you can start seeing real traffic and income. And many people don’t continue with it at the very start; you have to keep going through it.

James Oliver

Short overview

During our conversation, James shares his passion for travel and adventure, which led him through Asia, Australia, and New Zealand. While working as an electrician in Australia, he stumbled upon the exciting possibilities of online earnings, which sparked his interest in creating niche websites. James explains how he monetises his websites by getting traffic and other ways. We talk about the long-term rewards of SEO for consistent income and when you can expect to see real results in terms of traffic and earnings. James shares some tips on the best way to find and connect with other people doing SEO. We explore how brand names and their corresponding domains significantly influence SEO, considering both the technical side of search engines and the art of balancing content creation with domain selection. James shares how he acquired the domain name and his plans for it. He also talks about what he often feels people get wrong regarding SEO, and how artificial intelligence has impacted marketing. Be sure to stay tuned until the end to catch all of James’ exciting upcoming plans!

We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!

Other resources

Premium domain names are a valuable asset for any brand. They can help you establish credibility, improve your search engine rankings, and make it easier for customers to find and remember your website. If you’re interested in learning more about how premium domain names can benefit your brand, don’t hesitate to contact us for more information.

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