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MindGeek's Bold Rebrand: A Fresh Start for a Leading Adult Entertainment Company
By Tsani Gramatikova access_time 3 min read

MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers,, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance. 

The reason for the rebrand is based on feedback from their employees, partners, and owners. The company management felt it was time to start fresh and focus on new ideas, diverse and inclusive adult content, and making sure everything was safe and reliable.

The decision to rebrand the company as Aylo, comes in response to the need for a fresh start and a renewed commitment to innovation, diverse and inclusive adult content, and trust and safety. The new brand identity will be implemented across all company communications, marketing materials and digital platforms.

Aylo’s press release 

MindGeek began its journey in 2004 and has become a significant player in the tech and entertainment scene. With new ownership under Ethical Capital Partners (ECP), the company realized it was time to match its appearance with its goals and values. Hence, the new name: Aylo. 

Aylo, originating from the Greek language as “άυλο” and pronounced as Ah-ee-loh, translates to “immaterial.” This name selection, encompassing the concept of ‘lack of’ from the prefix “α,” resonates with the company’s foundational values. The deliberate choice to introduce a term not found in dictionaries is a testament to the company’s commitment to infusing meaning into its corporate identity. Aylo signifies innovation, diverse and inclusive content, as well as trust and safety – key pillars guiding their path forward. The company’s team unwavering dedication and valuable contributions throughout the process fueled this purposeful rebranding decision.

My colleagues and I are proud to work at Aylo, and we are eager to build this brand as a tech leader. The Pornhub team is excited to be a part of Aylo and will continue to provide a safe space for verified content creators and the entire adult entertainment community to share, monetize and enjoy content. Under this new banner, we will continue to commit to our core values of consent, freedom of sexual expression, authenticity, originality, and diversity.

Alex Kekesi, VP Brand and Community, Pornhub

The transition to Aylo represents more than just a name change; Aylo’s goal is to support creators worldwide, offering opportunities for innovative minds and ensuring millions of global users a secure content consumption environment. This transformation goes beyond the company itself, as it marks the start of a new era highlighting the company’s unwavering commitment to maintaining its leadership position in adult entertainment.

With a history marked by the success of its various platforms operating on exact brand match domain names and similar to other top players in this highly competitive industry, Aylo’s strategic investment in the premium 4-letter comes as a natural step. 

Pornhub's Parent Company, MindGeek Rebrands to Aylo

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