Let’s talk about SexTech
Sextech is a type of technology aimed at enhancing and improving human sexuality.
Covid-19 forced many nightclubs and other venues for singles to shut down, forcing single men and women to quarantine separately. With social distance and personal isolation being obstacles to hooking up, many major adult sites and services see rises in client numbers.
Basically, all relevant metrics are up. We see increasing search traffic, as people are at home and looking up more personal and intimate topics as they would at work.Mariah Freya, founder of Beducated for Sifted
Sex is used extensively in communications and advertising. Still, even if the products solve real problems related to sexual well-being, sextech startups are associated with a category that is prohibited from advertising. In 2018, for example, Trump passed the legislation FOSTA-SESTA (Fight Online Sex Trafficking Act & Stop Enabling Sex Traffickers Act) into law, thus empowering the state and authorities to take direct action against platforms like Craigslist, social media channels, and others that “allow” sex trafficking ads on their websites.
When the word ‘sex’ is mentioned, everyone within that sector is banded together by the providers, in the eyes of the big search engines, they put us together with the likes of PornHub and camsites, which is just not what we are about.Emma Sayle, founder of Killing Kittens for Madyness
Despite this, Report Linker predicts that the sexual wellness market will grow to $125 billion by 2026.
Here are some industry facts, listed by Trends:
- Consumer demand is rising: 36 million or more linked sextech gadgets were in use worldwide last year, up 87 % YoY growth.
- Over the next five years, the market for connected devices alone is predicted to more than double, reaching $9 billion.
- Due to the general stigma associated with sex, investors are still wary of the sector — although sex is one of the largest marketplaces available.
The sex-positive movement is driving change and breaking down barriers, and industry experts think we’re on the verge of a funding boom.
Advertising and branding professional with over 35 years of experience Cindy Gallop is the face behind MakeLoveNotPorn.com. MakeLoveNotPorn was featured in our Interviews series, where Cindy shares more about the brand, the name, and how it all got started.
I have over 35 years in advertising and communication. Everything great in life and business is born out of great communication. Sex is no different. Great sex is about great communication.Cindy Gallop
The main criteria she used to pick the MakeLoveNotPorn name were:
- Short, punchy, snappy name where she can get the matching URL
- Easy and simple to say
- A name that people would enjoy saying and so sharing
- Don’t just say it – be it
MysteryVibe provides men, women, and couples with the most innovative and award-winning smart sex toys aiming to improve their sexual health and wellness. Founded in 2014, the company is based in London, UK.
MysteryVibe operates on the exact brand match domain MysteryVibe.com. This protects their brand online, prevents traffic and email breaches, and minimizes confusion among customers and business partners.
Founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, Dame offers pleasure products that nourish sexual wellness and strengthen bonds.
Dame has secured an exact brand match domain name for their brand – Dame.Com. Dame is a slang word for a woman/girl, and the brand name perfectly fits into the company’s mission to fight the stigma surrounding female sexuality. Obtaining a short and memorable.com domain name, such as a dictionary term, is a critical first step in the process of building a worldwide brand.
Lelo is a Swedish designer brand, a top seller of personal living items, high-quality pleasure objects, and luxurious massage candles and oils. The brand name Lelo stands for Luxury Exotic Lifestyle Objects. The company has secured the premium exact brand match CVCV domain name Lelo.com. Get familiar with our recent article about CVCV domains and why they are so valuable.
Sexence helps people gain access to personalized solutions for their sexual wellness through digital consultation. Sexence has invested in Sexence.com – an exact brand match .com name. This is the natural choice of most internet users and securing that domain for their business is a clear indication that Sexence is here to stay.
Our research based on 385 digital health companies shows that 69.6% have chosen to operate on EBM domains. Extensions meant for the health industry don’t seem very popular but are still ranked higher than local extensions.
57 companies operate on .com extension. Here are some facts on how .com has developed over time and its effect on business globally.
Less than half of the companies (31 out of 80) have chosen not to compromise on their online presence and invested in exact brand match domains. Check our article on the risks of running a business on a compromise domain name.
6 entries use the .co extension, introduced in 1991 and was initially registered for Columbia. Its been later transformed to cc generic TLD name.
4 companies operate on the .io extension. .io is a common choice among startups, despite scandals about who, in fact, benefits from the sales of .io domains.
Below is a preview of the full list of 80 companies. For a complete list feel free to contact MarkUpgrade.
How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.