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Weekly newsletter of SmartBranding - Issue #8
By SmartBranding Team access_time 7 min read

Fintech’s Fabulous 250: What Domain Choices did The Big Guys Make?

The Fintech 250 is a list of the most promising private fintech companies worldwide, selected by CB Insights based on criteria such as potential impact, market size, and innovation. The list includes companies in various areas of fintech, such as payments, lending, and cryptocurrency.

Being featured on the list can help fintech companies build credibility and recognition in the industry. It is also a helpful resource for investors and others interested in the fintech space. Let’s take a look at the naming and domain choices of the top fintech brands.

On Top of Their Game with a New Name: PublishingLife Rebrands to Simply

Publishing (formerly PublishingLife) was founded by twins Christian and Rasmus Mikkelsen. The young entrepreneurs were famous for successfully publishing books on Amazon, leading to the establishment of the Audiobook Impact Academy in 2018. The idea turned out to be a huge success, and thousands of people joined the Audiobook Impact Academy. That led to the launch of PublishingLife in 2020 as a standalone business to help manage and coach their growing community of online publishers.

The platform quickly attracted more than 15,000 users. Rapid growth and user loyalty have led to the decision to invest in the category-defining strategic digital asset and adopt the dictionary name as a new brand name in the process. Learn more about this rebrand here.

Renantis: A New Name, A New Chapter for Clean Energy

Falck Renewables is a global renewable energy company that develops, designs, builds, and operates installations that generate clean energy. The company announced in November 2022 that it will be rebranding as Renantis, marking the start of a new chapter for the company. This comes after the company was acquired acquisition by institutional investors advised by J.P. Morgan through Green BidCo S.p.A. and subsequent delisting. 

The transition from Falck Renewables to Renantis represents the establishment of a new identity with a clear purpose: “To build a better future for all, by powering people’s everyday life with care”. The company’s manifesto outlines the key goals for the company’s new chapter, with a focus on the core pillars of care, innovation, diversity, and effectiveness. Follow the story in this short post.

VR & AR: Innovative Industries and their Naming and Domain Choices

Virtual Reality (VR) and Augmented Reality (AR) are transforming the way companies work across various industries. VR immerses users in a digital environment, while AR overlays digital content on the real world, enabling users to interact with digital content in a natural way. Both technologies are being used in gaming, entertainment, education, manufacturing, and healthcare. As these technologies continue to advance and become more accessible, they have the potential to change the way we interact with digital content and physical objects. Our time analyzed the naming and domain choices of AR and VR companies to give you insight into their branding and marketing strategies. See what we found here.

Biohacking: The Science of Self-Optimization and its Impact on Branding

Biohacking is the use of science, technology, and biology to improve physical or mental performance, or to make changes to living organisms. It can include things like using supplements to enhance brain function, manipulating genes, or using technology to augment the human body. Biohacking companies can use a range of content, such as blog posts and videos, to explain concepts in an easy-to-understand way and showcase the benefits of their products. Due to the sensitive nature of biohacking, it’s crucial for companies to establish credibility with their client base. Our research on the leading biohacking companies of 2021-22 continues, with a few more noteworthy companies that have caught our attention.

Wellfound Takes the Stage: AngelList Talent’s Rebranding Adventure

Online investment platform AngelList has spun off its startup employment service, AngelList Talent, into a standalone company called Wellfound. This allows AngelList to focus on connecting startups with investors, while Wellfound can focus on connecting startups with top talent.

Wellfound is transitioning its domain from to by March 2023 to establish a stronger brand in the industry. The new domain is more memorable and easily recognizable, making it simpler for users to find the company, thereby enhancing the user experience.

Forever Young: The Branding Secrets of the Anti-Aging Industry

Longevity and anti-aging companies are focused on researching and developing ways to extend human life and improve overall health as people age. They investigate the biological processes of aging and identify potential interventions that can slow or reverse the aging process. These interventions can be therapies, technologies, products, drugs or supplements. In this post, we will look at the naming and domain choices of successful longevity and anti-aging companies to gain insight into their branding and marketing strategies.

In other news

Here are the stories from other publications that caught our attention.

How Gen Z Social Media Managers are Taking Over

Gen Z social media managers are becoming the new CMOs for major corporations. With TikTok’s popularity, corporate marketing departments are now including a new category of employee: creators. These creators work alongside “creatives” and become so deeply immersed in the brand that they may take it in new directions. Read more on FastCompany.

Twitter’s Golden Checkmark: A Mark of Authenticity or a Game of Chance?

Twitter’s new gold checkmark for brands is a symbol of authenticity, but it’s not without its own confusion. Since October, Twitter’s verification system has gone through a series of changes, including the introduction, suspension, and reintroduction of its blue checkmark subscription service, Twitter Blue. The gold checkmark and square profile picture for businesses on December 12, will help visually differentiate legitimate accounts from imposter ones. However, it’s unclear why some beauty brands have been given the gold checkmark and others haven’t. Glossy tries to shed some light on the topic.

New Year, New You, New Closet: How Brands are Cashing in on Resolutions

The “New Year, New You” mentality is a powerful motivator for people, and fashion brands use it as a marketing opportunity. Brands across activewear and luxury, use New Year’s resolutions in their campaigns at the end of December and beginning of January, to capitalize on the desire to refresh wardrobes and establish new active habits. Another great article from Glossy that you can follow here.

Elementary, My Dear Watson: Unravelling the Mystery of Microsoft’s Investment in OpenAI and ChatGPT

Microsoft is in talks to invest $10 billion in OpenAI, the company behind the popular ChatGPT app, which has been gaining popularity since its latest software was released last month. The funding, which would also include other venture firms, would value OpenAI at $29 billion. The deal is not yet final but documents sent to prospective investors indicate a targeted close by the end of 2022. Microsoft’s investment would be part of a deal in which the company would get 75% of OpenAI’s profits until it recoups its investment. It is unclear whether money that OpenAI spends on Microsoft’s cloud-computing arm would count towards evening its account. More on Semafor.

Entering the Metaverse: Navigating the Future of Brand Engagement

Brands and consumers are paying attention to the metaverse, but many brands are still figuring out their strategies. Consumers are ready to engage with brands in new virtual environments. Read more on how brands use the metaverse to solve business challenges on Digiday.

Quote of the Week

I knew it was really bad when I went to TV for the first time in my life and all the anchor could focus on was how bad the name Dapulse was.

Joel Goldstein, (former Dapulse)

We hope this information has been helpful as you work to establish a strong online brand. If there’s anything specific you’d like to see covered in our next newsletter, please let us know and we’ll do our best to provide the information you need. Learn more about us or get in touch.

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