folder Filed in Rebrands
PublishingLife Rebrands and Invests in After Rapidly Growing its Customers Base
By Tsani Gramatikova access_time 1 min read

Publishing (formerly PublishingLife) was founded by twins Christian and Rasmus Mikkelsen. The young entrepreneurs were famous for successfully publishing books on Amazon, leading to the establishment of the Audiobook Impact Academy in 2018. The idea turned out to be a huge success, and thousands of people joined the Audiobook Impact Academy. That led to the launch of PublishingLife in 2020 as a standalone business to help manage and coach their growing community of online publishers. The platform quickly attracted more than 15,000 users.

It’s better to focus on one important thing instead of dividing your attention between several insignificant things.

Mikkelsen twins for Forbes

Rapid growth and user loyalty have led to the decision to invest in the category-defining strategic digital asset and adopt the dictionary name as a new brand name in the process.

The acquisition of the exact brand match domain name is a wise move that provides current users and future academy students with trust and credibility while demonstrating to the larger community that the company is serious about helping customers earn additional income.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

branding business domain domain names domains funding Mikkelsen twins naming Publishing PublishingLife rebrand startup