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Pry Invested in to Solidify its Online Presence and Brand Recognition
By Tsani Gramatikova access_time 2 min read

Pry Financials, founded in 2019, is a financial planning application that assists entrepreneurs in forecasting revenue and spending by breaking all data down into comprehensible graphs. Since its public launch in early March 2021, the company has grown by about 30% month over month.

Brex acquired Pry for an astounding $90 million in April 2022 as part of its mission to reimagine financial systems so that every growing company can realize its full potential.

Pry was designed from the ground up to help founders understand their business simply and efficiently. To help them scale, raise their next round of funding or plan an exit. I’m delighted to welcome the Pry team to Brex and excited to deliver such important capabilities to our software platform.

Henrique Dubugras, co-founder and CEO of Brex

We are so thrilled to be joining the Brex family. Our goal has always been to help as many founders as possible run their businesses more efficiently. With Brex’s scale and reach, we can have a much bigger impact right away.

Andy Su, Pry’s co-founder and CEO 

According to Whoxy’s history, the company acquired the perfect domain for their brand –, before its acquisition. Pry initially launched on domain name. .co was introduced in 1991 as a Columbian country code domain. The extension became popular among startups as an alternative to the .com when the desired exact brand match domain is taken, or the company does not have the funds to acquire it. 

The three-letter premium domain name investment is the next step in Pry’s impressive journey. An exact brand match domain name allows for brand continuity, boosts brand recognition, and displays strength and authority. It is also a vital step in protecting your brand’s online reputation.

We’re excited to see what the future holds for Brex and Pry’s promising alliance.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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