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Glenn Gardone on Growing an Authentic Brand, Company Culture, Dream Jobs and Guilt-Free Chocolate
By SmartBranding Team access_time 3 min read

Intro

Today our guest is Glenn Gardone. Glenn is a growth strategist with a proven track record of delivering immediate results. He has worked with multinational Fortune 100 brands, including some of the world’s largest direct store delivery (DSD) and consumer packaged goods (CPG) companies. Presently Glenn has the job everyone dreams of – he is leading a guilt-free chocolate brand.

Meet our guest

Name: Glenn Gardone

What they do: Glenn currently oversees the North American operations for RED Chocolates, a no-sugar-added chocolate produced in green-certified factories.

Fun fact: Glenn was a fan of RED chocolate products before even considering working with them. As the saying goes, be careful what you wish for – Glenn was able to meet with the RED team for four hours, where they tried to convince him to join them. He spent the first three and a half hours explaining why they should avoid entering the US market due to the specifics of the local consumers.

Where to reach them:

Quote


Consumers now want to know about you before they arrive, which has been the major change in how the message is delivered to the audience. Whereas just a few short years ago, shoppers were excited to check out what was new in stores. Now with the limited time people have, it has really been about getting the message across to the consumers well before they go through their shopping experience.

Glenn Gardone

Short overview

Glenn has worked for more than 30 years in the consumer packaged goods industry for companies like Pepsi, Coca-Cola, Kellogg, and DelMonte. We talk about how he got his current job and what it’s like to work for a company like RED Chocolate, which offers one-of-a-kind all-pleasure and no-guilt chocolate. Glenn takes us on his journey to make RED Chocolate one of the fastest-growing brands in the United States, despite introducing the product line to the local market five months before a global pandemic shut down the world. We talk about how consumer behavior changed throughout Glenn’s career, and how to deliver the right message to the country of choice’s targeted audience. We speak about the significance of the colour red in the company’s branding and the unique features of the products they produce. 

Don’t forget to check out RED Chocolate’s Chef Series to expand your creativity with some incredible recipes presented by chefs worldwide who use RED Chocolate in all of their dishes!

Other resources


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