Overview
Biohacking is the practice of using science, technology, and biology to improve one’s physical or mental performance, or to make changes to living organisms or biological systems. It can involve a wide range of activities, such as using supplements or other substances to boost brain function, manipulating genes to alter an organism’s characteristics, or using technology to augment or enhance the human body. Some biohackers may be motivated by a desire to optimise their own health and performance, while others may be more interested in using biohacking techniques to explore scientific questions or develop new technologies.
Why has biohacking become so popular in recent years?
There are a number of reasons why biohacking has become more popular in recent years. Advances in science and technology have made it possible to manipulate and enhance the human body in ways that were previously unimaginable.
There are also social and cultural factors that may be contributing to the popularity of biohacking. The rise of the “self-improvement” and “wellness” movements, for example, has made it more socially acceptable to pursue practices that enhance one’s physical or mental performance. There is also a growing belief among some people that technology can be used to solve many of the problems facing humanity, and that biohacking is one way to do this.
The increasing availability of information about biohacking techniques and products online has made it easier for people to learn about and try these practices for themselves. This has contributed to the growing popularity of biohacking, as more and more people become interested in exploring the potential benefits it offers.
Interesting fact
Although the term “biohacking” has become more common in recent years, people have been exploring ways to enhance their biology and performance for centuries. Olympians of the ancient world, for instance, used a wide range of techniques to enhance their physical abilities.
Biohacking trends in 2023
It is difficult to predict with certainty what the biohacking trends will be in 2023, as the field is constantly evolving and new technologies and practices are being developed all the time. However, some trends that have been emerging in recent years are likely to continue in 2023 and beyond.
The use of wearable technology to monitor and track various aspects of one’s health and performance is one trend that is likely to continue. Wearable devices such as smartwatches and fitness trackers have grown in popularity in recent years. This trend will likely continue as these devices become more advanced and widely available.
Another emerging trend is the use of gene editing technologies such as CRISPR to modify or alter the characteristics of living organisms. These technologies have the potential to revolutionise medicine and agriculture, and they are likely to be developed and used in a variety of applications in the future.
There is likely to be continued interest in using supplements and other substances to improve brain function and cognitive performance. This trend has been fueled in part by a growing awareness of the importance of brain health, and more people are likely to seek out ways to improve their mental abilities in the coming years.
Best branding and naming practices for biohacking companies
Biohacking can be a complex and technical field, so it can be helpful for companies to create content that explains concepts in an easy-to-understand way and showcases the benefits of their products or services. This can include blog posts, videos, infographics, and other types of content that engage and educate potential customers. Due to the potentially sensitive nature of biohacking practices and products, it is crucial for businesses to place a premium on establishing credibility with their client base.
When it comes to choosing a domain name, shorter and memorable options are generally more effective in building credibility. A domain name that is relevant to a company’s products or services can help establish trust and make it easier for customers to understand the company’s offerings. Using a top-level domain (TLD) such as .com, which is widely recognized and trusted, can also enhance a brand’s credibility.
Our research of the leading players in the biohacking industry for 2021-22 continues, with a few more noteworthy companies that have piqued our interest.
Namepicks
Bulletproof
Bulletproof is a leading US-based health and wellness company that was initially launched as Bulletproof 360. The company is best known for its signature product, Bulletproof Coffee, a unique blend of coffee introduced by founder Dave Asprey. Asprey claims that when combined with other “health hacks,” Bulletproof Coffee helped him increase his IQ by more than 20 points and can improve cognition and trigger weight loss through ketosis. In addition to Bulletproof Coffee, the company has also expanded its product offerings to include supplements made with science-backed ingredients, collagen for supporting the body, and healthier snacks made with carefully chosen ingredients.
In 2020, Bulletproof underwent a rebranding process that involved dropping the “360” from its name and becoming simply Bulletproof. This decision was influenced by the company’s expansion of its product line, new investments, and the increasing popularity of biohacking products. The rebranding aimed to attract new, health-conscious customers and make it easier for existing customers to find and understand the products that best meet their needs.
Before, the product name was the first thing you saw and the brand second, Now we’re seeking to make sure that the brand is really the first thing you see on our designs and as we become more omnichannel you will see our brand expanding into new categories.
Federico Troiani , VP of Growth of Bulletproof
The rebranding process included not only new packaging and a more modern and distinctive look, but also the acquisition of the exact brand match domain name Bulletproof.com. By investing in an exact brand match domain, Bulletproof aimed to strengthen its online presence and enhance its brand’s reputation among consumers. Owning an exact brand match domain can provide a clear and memorable way for customers to find and access the company’s products and services online.
Fitbit
Fitbit is a health and wellness company founded by entrepreneurs James Park and Eric Friedman. Initially named Healthy Metrics Research, Inc., the company later rebranded to its current name. Fitbit’s product range has also evolved over time – while originally specialising in consumer electronics, it later shifted focus to producing innovative digital health devices.
Fitbit has put a lot of thought into its visual identity and branding, with its logo representing progress and development, while also appearing friendly and fresh. The emblem is composed of individual symbols that come together to form a cohesive whole, much like the numbers on the monitors of Fitbit devices. In 2016, the brand’s logo was redesigned, retaining its original mood and composition but becoming stronger and more stylish with a color change.
To further benefit from marketing and advertising efforts, Fitbit has invested in the exact match domain name Fitbit.com.
In January 2021, Fitbit was acquired by Google for a staggering $2.1 billion. As part of the acquisition, the brand was rebranded as “Fitbit by Google,” though the Fitbit name will continue to be used for future wearable products. Some proprietary software features, however, will be removed in favor of Google’s services as part of the assimilation process.
Invoy
Invoy is a Medtech company that offers personalized, predictive nutrition solutions to help individuals achieve their health and wellness goals. With the use of a patented handheld breath analyzer and a coaching app, Invoy aims to revolutionize the weight-loss industry and combat the obesity epidemic in the United States. According to the Centers for Disease Control and Prevention, two-thirds of adults and one-fifth of children in the U.S. are obese or overweight. By using a domain name that exactly matches their brand, Invoy is able to project a professional image and increase credibility.
Investing in an exact brand match domain, as Invoy did with Invoy.com, can enhance the professionalism and credibility of any business. EBM domain names help to establish a clear and consistent online presence, which can increase trust and credibility with customers.
Seed
Seed Health is a microbial sciences company focused on developing innovative solutions that promote human and planetary health. Its consumer-facing products, including probiotics, are sold under the brand name Seed®. Since its founding in 2015, the company has experienced impressive growth, raising $40 million in Series A funding with the support of celebrities like Cameron Diaz, Jessica Biel, and Karlie Kloss. In 2021, Seed Health was recognized by WWD for its impressive three-year growth rate of 8,948%. The company plans to expand into the Asia-Pacific region, where the market is expected to grow by 46% over the next five years.
Having a clear domain strategy is crucial for any brand that wants to maintain a strong and consistent online presence. One way to achieve this is by registering multiple domain names for various purposes. Seed Health, for example, owns the domain names Seedhealth.com and Seed.com. This not only helps protect the company’s brand, but it also makes it easier for customers and investors to find them online. Owning multiple domain names gives Seed Health the flexibility to use different names for various marketing campaigns, products, and sub-brands.
Viome
Established in 2016 by experienced entrepreneur Naveen Jain, Viome has become a leader in health testing and analysis, utilizing artificial intelligence (AI) to understand an individual’s gut biology. After six years in business, the company announced that it had over 200,000 customers and was on track to generate $100 million in revenue by the end of 2022.
Recognizing the power of domain names as strategic brand assets, Naveen invested in the exact-brand match domain name, Viome.com. An exact-brand match .com name like Viome.com is the natural choice for most internet users, making their marketing and outreach efforts most effective across all channels.
Highlights
As in Part 1 of our research, the majority of the companies on the list, 66 out of 76, operate on .com extension domain names. Dot com is available for registration by anyone in any country. This has contributed to its widespread popularity and makes it a valuable asset for individuals and organisations looking to establish a strong online presence.
3 companies have chosen the .me extension, which is managed by the government of Montenegro, a small country in southeastern Europe. The .me extension has gained popularity in recent years as a way for individuals to create a personal brand or website. It can be used for a variety of purposes, including personal blogs, portfolios, resumes, and online profiles.
2 companies secured domains with the country extension .fi. The .fi domain is intended for use by Finnish organisations and individuals, and is the most commonly used TLD in Finland. It is widely recognized and trusted within the country, making it a popular choice for businesses and individuals looking to establish a strong online presence in Finland. In one of our latest articles, we discuss the advantages and disadvantages of using domain names with country extensions.
More than half of the companies have invested in exact brand match domain names. Get familiar with EBMs with our short guide will teach you the basics about Exact Brand Match domains.
Dashes are used in 5 names on the list. Adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name.
Below is a preview of the full list of 76 companies. For a complete list feel free to contact MarkUpgrade.
Premium domain names are an important investment for any brand. If you’re ready to take the plunge and secure a premium domain name for your business, don’t hesitate to reach out to us for assistance. We’re here to help you choose the perfect domain name and get it set up for your brand.
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