FindHotel has announced its rebrand to Vio.com. The company, which has been operating under the name FindHotel.net for the past six years, felt that a new brand and domain were necessary in order to support its growth and ambitions.
According to FindHotel, the decision to rebrand was driven by the company’s desire to have a name and visual identity that better reflects its mission to help people find the best accommodation at the best price.
The new name, Vio.com, is derived from the Latin word for “I travel” and is intended to be representative of the global community of travelers that the company serves.
With our success came the realisation that our name and visual identity needed to transform alongside what we were building. It was clear we needed a brand to serve as a north star for our rapidly growing team — something the world could learn to recognise and trust as a global leader in the travel space — something to encompass our core mission : to find a better deal, for anyone, anywhere.
The Vio.com team
The new name and visual identity will help the company to better differentiate itself in a crowded marketplace. A three letter domain like Vio.com is a valuable brand asset. In addition to being shorter and easier to remember, Vio.com is also notable for being a three letter .com domain. These types of domains are generally considered to be rare and valuable, making them desirable for global brands. An asset like Vio.com can be a powerful tool for building credibility and attracting customers online, as it is instantly associated with a sense of authority and trustworthiness.
The brand announced the new name in a creative way.
Premium domain names are a valuable asset for any brand. They can help you establish credibility, improve your search engine rankings, and make it easier for customers to find and remember your website. If you’re interested in learning more about how premium domain names can benefit your brand, don’t hesitate to contact us for more information.