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FindHotel Rebrands to as Growth and Ambitions Require a Reflective Brand Identity
By Arnaud PETIT access_time 2 min read

FindHotel has announced its rebrand to The company, which has been operating under the name for the past six years, felt that a new brand and domain were necessary in order to support its growth and ambitions.

According to FindHotel, the decision to rebrand was driven by the company’s desire to have a name and visual identity that better reflects its mission to help people find the best accommodation at the best price.

The new name,, is derived from the Latin word for “I travel” and is intended to be representative of the global community of travelers that the company serves.

With our success came the realisation that our name and visual identity needed to transform alongside what we were building. It was clear we needed a brand to serve as a north star for our rapidly growing team — something the world could learn to recognise and trust as a global leader in the travel space — something to encompass our core mission : to find a better deal, for anyone, anywhere.

The team

The new name and visual identity will help the company to better differentiate itself in a crowded marketplace. A three letter domain like is a valuable brand asset. In addition to being shorter and easier to remember, is also notable for being a three letter .com domain. These types of domains are generally considered to be rare and valuable, making them desirable for global brands. An asset like  can be a powerful tool for building credibility and attracting customers online, as it is instantly associated with a sense of authority and trustworthiness.

The brand announced the new name in a creative way.

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