folder Filed in Interviews, Podcast
Swapnil Puranik discusses how to create progressive brands
By SmartBranding Team access_time 2 min read

Intro

Today our guest is Swapnil Puranik, founder of Verb Your Brand. Swapnil and his team focus on helping businesses of all sizes to keep up with the pace of changing customer behavior.

Meet our guest

Name: Swapnil Puranik

What they do: Swapnil has 19 years of progressive marketing experience in agencies of all sizes and shapes. In 2019, he launched Verb Your Brand, an independent consultancy partner for founder-led, fast-growing companies.

Where to reach them:

Quote


Domains are not something you want to buy today and then sell in two years. It is a long-term commitment. So consider how you envision your product or brand evolving over the next three years, if not in the next five. Or do you already have a strategy in place? What are the things you’re willing to do as a brand or as a business, and what are the things you’ll never do? Be aware of these factors and then go and invest because it’s a pretty long-term commitment.

Swapnil Puranik

Short overview

We discuss Swapnil’s extensive marketing background and how it led to Verb Your Brand. We go over how the concept of Verb Your Brand was developed and what the company’s vision and goals are. We talk about naming, branding, and the connection between a good domain name and a strong brand. Swapnil also shares his viewpoint on the trends influencing business branding decisions today.

Other resources


How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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