All sectors and businesses are undergoing digital transformation, and media and advertising are no exception.
Advertising technology, or just “adtech,” is a collection of software programs and tools publishers and advertisers may use to optimize their ad campaigns, increase income from ad inventory, and improve ad targeting.
Businesses in the AdTech and Media industries are transitioning from conventional operating approaches and concentrating on how innovative IT solutions may optimize their operations, incorporating different perspectives into research and development.
According to Verified Market Research, the global Ad Tech software market was valued at $16.3 billion in 2018 and is anticipated to reach about $30 billion by 2026.
Although the advertising technology business has been expanding for over ten years, the status of the global economy has a significant influence on it. The volatile economy has made these last several months particularly difficult for this industry.
The future of the adtech industry is interesting to contemplate. We can learn from the past that the advertising technology industry is remarkably resilient despite its unpredictable nature. The industry’s future looks bright thanks to the many determined, cutting-edge, collaborative efforts that have driven positive results.
Moloco is a programmatic advertising platform that offers machine learning and growth solutions for mobile app marketers and e-commerce companies. The company was founded in 2013 by Ahn Ikk-jin. Ahn dropped out of his doctorate programme in 2008, after his professor told him it will take 10 years to get his PhD. He went on working for Google for 5 years before starting his own company. In 2021 Moloco turned unicorn after Tiger Global funding, becoming one of the very few US unicorns created by South Korean founders.
The naming story behind Moloco is rather funny, here it is shared by the founder.
I inadvertently named my company “milk” in Russian. I learned this while speaking to an investor who asked, “why milk?” The lesson here is to research your product’s name in all languages. Moloco is actually a derivative of Machine Learning Company.
Ahn Ikk-jin, Founder CEO, Moloco
Moloco has secured Moloco.com for its brand presence online. An exact brand match .com name like Moloco.com is the natural choice of most internet users, making their marketing most effective across all channels.
SmartOcto develops B2B technology to optimize content strategy using big data. The company was formed by merging two European startups: Serbian Content Insights and Dutch SmartOcto. Rutger Verhoeven and Erik van Heeswijk, the company’s co-founders, met when employed at the Dutch public broadcaster. When they worked for this media, they had an idea for a system that would make it easier for newsrooms to deal with the flood of information. They discussed what features such a platform must have and developed the concept for SmartOcto. Dragutin Miletic, Ilija Susa, and Dejan Nikolic had a similar idea across Europe with a company called ContentInsights focused on historical analyses. The two companies, SmartOcto and Content Insights, merged in the spring of 2020 to form SmartOcto.
Thanks to their differences, the two companies were able to complement each other well and combine their technologies on one platform creating the most elaborate data analysis system.
We wanted to build the tool we wished we’d have had when we were editors” says Erik. And that’s the sum of it, really. All those hours in newsrooms, on the commute, in conversation with the best and brightest, have led us here. This is really just the prologue. We’re hoping you’ll be part of the rest of the adventure.
SmartOcto operates on SmartOcto.com – an exact brand match .com domain.
Frontify is a brand management SaaS B2B platform. In 2013, Roger Dudler founded Frontify. He worked alone on it for two years, then hired an experienced CEO to oversee the company’s early growth until he was ready to assume the post himself in 2019. Roger saw Frontify’s direction as quite clear- “be viewed as the brand for brands,.” To accomplish this, he realized he had to get the entire team on board with the brand, empowering individuals at every level to play a part in the overall brand management process.
This gives people the feeling they are really contributing from the ground floor and a part of something that matters..Ultimately, deeper analytics that reflect the way users are working with the brand will allow for better decision making and governance for ultimate engagement and expression.
Roger Dudler, Founder & CEO at Frontify
The significance of the brand is reflected in its name, “Frontify”, positioning the brand at the “Front” of everything the company does:
Frontify has invested in the exact brand match domain name Frontify.com, which clearly matches their worldwide goals and expresses their vision.
Founded in 2019, Prizeout is a marketplace for digital gift cards. The company works with brands that want to expand and offers gift cards on their behalf to increase sales.
Operating as a digital cashout marketplace, Prizeout connects brands that are looking to acquire and retain customers with platforms that have users who are looking to withdraw funds.
In July, Prizeout announced the launch of their partnership with FlyCoin, a first-of-its-kind crypto-based rewards platform. Users of Flycoin can now use Prizeout to convert their FLY into digital offers for their preferred local and national brands.
Prizeout.com is the domain name this startup has chosen to operate on. Creating new business names by combining two words is an effective way to stand out from the competition. Many successful businesses, like Microsoft and Facebook, have names made up of a smart combination of two words.
Adverty is an in-game advertising platform. Using their unique BrainImpression technology, they calculate the ideal ad placements for optimal viewability for in-game advertising. Niklas Bakos founded Adverty in 2016. The company named industry veteran Jonas Söderqvist as its new CEO in April. Jonas will unite the team around a new vision, allowing Adverty to build on previous successes and prepare for the rise of interest in in-game ad executions. He aims to encourage brands to be more innovative to reach vast global consumers.
Advertisers and brands have not yet grasped the full potential of the available inventory. The appetite is there, but so is some fear around shifting budget from traditional channels. This is a mistake, given the enormous power of in-game advertising. That power is the reason some of our clients have now run more than 15 campaigns with us. Their results justify their confidence.
Adverty recently partnered with Verizon to keep growing into new ad formats.
Adverty has secured an exact brand match domain name for their brand – Adverty.com. Adding letters to the beginning or end of an existing word is another creative way to come up with a unique and catchy brand name.
The majority of the companies 256 out of 302 operate on the .com, outperforming all other extensions on the list.
9 companies operate on .tv. .tv is the extension for the tiny South Pacific island nation of Tuvalu. It has become popular as it is used as an abbreviation of “television”.