folder Filed in Interviews, Podcast
Navigating the World of Media and Publicity with Tracy Lamourie, Founder of Lamourie Media
By SmartBranding Team access_time 4 min read


Today on the show, we are joined by Tracy Lamourie, the Founder and Managing Director of Lamourie Media Inc. Tracy is a highly accomplished publicist who has received accolades on the international stage and boasts a wealth of experience in all kinds of business sectors, across a variety of industries. She is deeply passionate about elevating important messages and advocating for those who lack representation. We are thrilled to have her here today to share her expertise on the subject of public relations and media strategy.

Meet our guest

Name: Tracy Lamourie

What they do: Founder and Managing Director of Lamourie Media Inc. a Universal Women’s Network 2020 Woman of Inspiration Winner for the Women In Media award, and the author of the upcoming book GET REPPED – Build Your Brand With Effective Public and Media Relations. 

Fun fact: Tracy and her husband used to work as reporters at university, developing a journalistic mindset. In the early days of the Internet, they came across a man on death row who claimed to be innocent. They investigated his case and gathered information, but at the time, they didn’t have the resources to widely disseminate it. In response, Tracy’s husband taught himself to create websites, while Tracy honed her skills in writing press releases and reaching out to media outlets. As a result of that story, they were able to secure coverage on a wide range of major national news outlets in the United States, despite it being a difficult feat at the time. Wrongful convictions were not yet a widely discussed topic in those days. This was the beginning of Tracy’s career. The man in question was eventually released from prison in 2017 after 18 years.

Where to reach them:


When seeking investment or attempting to differentiate oneself from competitors, being quoted in national, local, and global media can serve as a valuable asset. It can be an effective means of impressing customers and establishing credibility. In fact, being quoted in the media can be considered a highly desirable achievement, one that can have a significant impact on building a positive reputation.

Tracy Lamourie

Short overview

We delve into Tracy’s background and how she rose to become an accomplished publicist. Tracy shares her insights on how to establish a strong brand without breaking the bank on advertising. The conversation touches on the influence of public image on a brand’s reputation and visibility, as well as the importance of staying current with legitimate media and the potential negative effects of paid posts. We also discuss the evolving impact of technology, specifically virtual reality and artificial intelligence, on the field of public relations and the differences between PR, marketing, advertising, and SEO. Tracy provides her thoughts on the most common mistakes entrepreneurs make in terms of marketing and advertising, as well as how to avoid them.

Additionally, we discuss the inspiration behind the name and branding of her company, Lamourie Media, and branding in general. Tracy also provides more information on her company and the services she offers. We talk about Tracy’s upcoming plans and projects, including the release of her book, so stay tuned and follow her journey.

Other resources

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