I Love Hummus, a Czech food company, celebrated its 10th anniversary with a rebrand to Beavia. After entering new markets and expanding their assortment, the name I love Hummus proved to be limiting for the brand.
The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”.
We have decided to expand our product portfolio and it is not only about hummus anymore. Our former name was not describing us anymore and therefore we have made a decision to change our image.