Overview

Since its origins, fashion has always been inspired by the future in some way. The industry’s most adored designers can predict what’s coming and what the lifestyle alongside it will look like. Followers of futuristic fashion are at the forefront of innovation, taking cues from sci-fi influences and media portrayals of dystopian futures.

In fashion, the term ‘futuristic’ is often used to describe avant-garde clothing designs. It can refer to several things, such as the clothing’s production method, the materials used, or the garment’s design. Futurism can even refer to the early 20th-century Italian art movement, which addressed the problem of designing fashion for the 20th century.in the past twenty years.

Fashion Market Potential and Challenges

The fashion industry faces significant challenges, including supply chain disruptions, high return rates, consumer distrust due to unverified eco-claims, and economic pressures from high inflation and reduced spending. To address these, companies need to rethink sourcing strategies, implement advanced fit technologies, enhance supply chain transparency with blockchain, and balance pricing strategies to maintain consumer loyalty​.

Trends in Futuristic Fashion

Futuristic fashion in 2024 is defined by innovative trends pushing traditional design’s boundaries. 3D printing enables the creation of complex, customised textiles with unique patterns and built-in functionalities like pockets and closures​. Augmented reality enhances online shopping by allowing customers to virtually try on clothes, increasing engagement and helping them find the perfect fit​. Extravagant fashion trends feature bold, avant-garde designs inspired by futuristic and sci-fi elements​​. Circular textiles focus on sustainability by recycling and reusing materials to create new garments, promoting eco-friendly practices​. Digital clothing offers virtual fashion items for online environments, blending the digital and physical worlds​. Biometric Integration and Adaptive Fashion are innovative concepts where clothing adjusts to the wearer’s body temperature and activity levels, like Ralph Lauren’s heating and cooling jackets, and monitors health metrics such as heart rate and stress levels, providing real-time feedback. Smart fabrics are revolutionary materials that integrate digital components and electronics to respond to environmental stimuli, offering capabilities like communication, transformation, energy conduction, and growth, with applications in medicine, sports, military, and aerospace.

Branding and Naming Trends in Futuristic Fashion 

The naming and branding trends among futuristic fashion brands reflect a blend of technology, innovation, personal branding, cultural references, and a focus on sustainability. These trends indicate a market that values uniqueness, modernity, and forward-thinking design.

Based on the companies in our list, we have identified the following branding and naming trends:

Tech-Inspired and Innovative

• Branding: Companies refer to cyber themes, futuristic elements, and technological advancements.
• Naming: Use of descriptive names that clearly reflect a tech-forward approach.
• Examples: CyberTechwear, Techno Wear.

Sustainability and Eco-Friendliness

• Branding: Focuses on sustainability and eco-friendly practices, with names suggesting a connection to nature and environmental consciousness.
• Naming: Typically modern and minimalist, easy to remember.
• Examples: Pangaia, Rothy’s.

Edgy and Avant-Garde

• Branding: Features bold, edgy names that indicate an avant-garde approach, catering to niche markets seeking unconventional fashion.
• Naming: Use of unique, abstract names that create a distinctive and memorable image.
• Examples: VULGAR, Dolls Kill, Crisiswear, Obscure Belts, Devil Walking.

Cultural Fusion and Diversity

• Branding: Incorporates cultural fusion and diversity, appealing to a global and diverse audience.
• Naming: Often draws from cultural, mythological, or geographical references, adding depth and a storytelling aspect.
• Examples: Maharishi, Venus & Mars Clothing, Isaora.

Performance and Utility

• Branding: Emphasises performance and utility, targeting consumers interested in functional, durable, and high-performance fashion.
• Naming: Names often reflect the brand’s emphasis on functionality and durability.
• Examples: Triple Aught Design, Mission Workshop, Enfin levé, GUERILLA GROUP.

Acronyms and Alphanumeric Names

• Branding: Conveys a modern, tech-forward approach.
• Naming: Use of acronyms or alphanumeric combinations, focusing on simplicity and often hinting at scientific or chemical elements.
• Examples: ACRONYM, C2H4.

Personal Names

• Branding: Highlights personal branding and the designer’s influence, emphasising reputation and creative vision.
• Naming: Use of the founder or designer’s name, creating a strong personal connection.
• Examples: Boris Bidjan Saberi, Raf Simons.

Descriptive and Conceptual Names

• Branding: Clearly reflects the brand’s aesthetic or conceptual focus on technology, crisis-inspired fashion, or a blend of mythological themes.
• Naming: Descriptive and clear, making the brand’s focus evident.
• Examples: CyberTechwear, DEMOBAZA.

Namepicks

Check out our article “How to Name a Unicorn?” for insights on choosing a brand name that can help elevate your startup to unicorn status.

Boris Bidjan Saberi

Boris Bidjan Saberi is a German menswear designer based in Barcelona. His work is renowned for its diverse influences, including skate culture, street style, hip-hop, and Middle Eastern attire. Saberi’s collections are characterised by their functional pieces and a sober, uncluttered, futuristic, and elegant aesthetic. The fabrics are supple, the cuts asymmetrical, and the colours predominantly dark, ranging from black to grey, with occasional primitive hues like ochre and sand.

Interesting fact: Boris Bidjan Saberi’s brand was significantly influenced by his upbringing and personal experiences with skateboarding. His journey into fashion began with a practical need: as a skateboarder, he required long T-shirts to avoid exposing himself while skating, which led him to design oversized shirts. This necessity sparked the creation of his distinctive long T-shirt style, which became a hallmark of his brand and even led to him and Rick Owens being dubbed the “long T-shirt club” by stylists​.

Boris Bidjan Saberi leverages his name for both his brand and domain, BorisBidjanSaberi.com, to create a sense of authenticity and personal connection with his audience. This strategy taps into the power of personal names in branding, effectively building trust and credibility by highlighting his unique identity and reputation. 

DEMOBAZA

DEMOBAZA is a Bulgarian brand founded in 2007 by Dimitar Sulev and Teodora Alexandrova. Known for its futuristic, sci-fi-inspired designs, DEMOBAZA’s style is described as a “luxury underground reconstructed futuristic uniform.” Their clothing has been featured in the movie “Dune” for its distinctive look. The brand appeals to creatives like artists, musicians, and art lovers who seek non-standard, provocative fashion that expresses their inner world materially.

Our creativity is the product of a collision between our styles. Demo, with its more raw and reconstructed style, meets the highly futuristic and minimalist vision of Tono. Each collection tells a story and adds new points of view in a creative journey that to this day follows its own path and experiments in different fields of visual art.

Demobaza founders for Capital.bg

Interesting fact: For her 2023 tour, Beyoncé’s stage outfits included several custom pieces by DEMOBAZA, showcasing their unique style and craftsmanship. This project involved intricate processes like 3D scanning and printing to ensure perfect fit and design.

DEMOBAZA has chosen a domain name that clearly corresponds to their global ambitions and communicates their vision – DEMOBAZA.com.

Vollebak 

Vollebak is a high-end clothing brand known for creating futuristic, innovative apparel designed for extreme conditions and survival scenarios. The company utilises advanced materials and technologies to produce items like jackets made from Dyneema, touted as the strongest material in the world. Vollebak’s clothing is aimed at adventurers and thrill-seekers, offering functional and durable products for harsh environments.

Interesting fact: Vollebak is developing a jacket designed to withstand the conditions on Mars. This ambitious project is part of their broader mission to create clothing that can endure extreme environments on Earth and beyond. 

Vollebak operates on the Exact Brand Match (EBM) domain Vollebak.com, enhancing its brand recognition, credibility, and searchability.

Hoka

Originating in Annecy, France, footwear brand Hoka first gained attention in the running industry thanks to its oversized outsoles and bright colourways. Founders Nicolas Mermoud and Jean-Luc Diard – both former employees of Salomon – remained adamant that extra cushioning was the way forward despite the minimalist trend at the time. The brand now operates out of California and the US, following its purchase in 2013 by Decker Brands, and remains one of the most popular performance brands globally. Hoka is known for its futuristic approach to fashion, combining advanced technology with innovative design to create high-performance footwear and apparel. 

Interesting fact: Hoka’s innovative designs, particularly the oversized, cushioned soles, have revolutionised the running shoe industry by offering unparalleled comfort and performance, appealing to both athletes and fashion enthusiasts alike.

In 2021, Hoka streamlined its brand by dropping “one one” and upgrading its domain from Hokaoneone.eu to the exact match Hoka.com. This change enhanced the company’s global reach, making it easier for international customers to find and engage with the brand while boosting brand recognition and credibility.

RAINS

Danish brand RAINS was founded by VIA students Daniel Brix and Philip Lotko out of a love for textiles and Danish heritage. Since its inception in 2012, the label has gained international recognition, opening 18 stores globally. They also operate an online e-commerce store and have global wholesale contracts. RAINS has collaborated with brands like Vans, Opening Ceremony, and DOE. Focusing on “elevating functional design,” the founders continually innovate with each collection, aiming to create timeless yet exciting pieces. With clean and minimal cuts, RAINS appeals to a broad audience, from 20-year-olds to 70-year-olds. Key competitors include Stutterheim, Patagonia, Norwegian Rain, Ganni, French Connection, Cos, and Asos.

Interesting fact: RAINS has set up a technology innovation lab for its Autumn/Winter 2024 collection, using advanced techniques like 3D scanning and printing to create futuristic and highly functional outfits. 

RAINS has secured Rains.com for its brand presence online. An EBM domain name like Rains.com is the natural choice of most internet users, making its marketing most effective across all channels.

Highlights

Prevalence of .com: The majority (44 out of 50) of the brands prefer .com domains, highlighting its global acceptance and trust.

Exact Brand Match Domain Advantage: 31 brands use EBM domains. The majority of successful global brands operate on similar names that communicate trust and authority.

Alternative TLDs: 6 brands use Non-.com Domains. While non-.com domains can provide greater availability, they often lack the universal recognition associated with .com domains.

Domains with Dashes: 4 brands include dashes in their domains. Dashes are often included with two-word brand names or with added words when the business has to compromise on their domain if the EBM name is taken/not within reach. 

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

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