folder Filed in Interviews, Podcast
Discussing innovative technology, rebrand and creating a brand with purpose with Ken Kohlmann
By SmartBranding Team access_time 2 min read


In this episode, we talk with Ken Kohlmann, Vice President of Yarbo, an innovative technology company based in New York. Yarbo has recently been through a rebrand, it is also known as the world’s first autonomous snow removal robot. See what else is the Yarbo team up to and how they can make your life easier, on top of learning from their entrepreneurial trip.

Meet our guest

Name: Ken Kohlmann

What they do: Prior to launching Yarbo, Ken has run a successful marketing company for about 12 years. He was always interested in technology, which led him to change his career path and develop Yarbo’s modular smart yard robot. The company initially launched as Snowbot and rebranded to Yarbo this June, entering a new era as a leader in the yard service industry. 

Yarbo is currently raising funds on Kickstarter with a US$ 3,028,507 pledged of a US$ 50,000 goal.

Where to reach them:


When it comes to naming, it’s always best to keep things as simple as possible, but don’t be afraid to rebrand if you feel like your branding is not working right now. If you’re gonna invest in anything, invest in your name, because that’s your reputation. That’s everything that follows.

 Ken Kohlmann, Vice President of Yarbo

Short overview

Ken discusses his background, how he came up with the idea for Yarbo and the interesting process of naming the company. He shares about their Kickstarter campaign and how they differ from competitors. We bring up common branding mistakes made by entrepreneurs and why you shouldn’t be afraid to rebrand if things aren’t going well. Stay tuned until the end to find out what’s next for Yarbo and what new and exciting features are on the way.

Other resources

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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