folder Filed in Rebrands
Azuronaut Rebrands to Cocentric Matching the Company's Growth and Brand Evolution Over the Years
By Tsani Gramatikova access_time 2 min read

Azuronaut was founded in 2015 in response to the growing demand for workplace digital transformation services. The company improves the employee experience by combining partner and proprietary technologies to build collaboration and productivity tools from the bottom up, distinguishing itself as an industry leader in today’s hybrid working world.

Azuronaut has swiftly established itself as a marketing leader, collaborating with large global brands such as Kerry Group, Populous, Pladis (McVitie’s, Godiva), and The White Company. 

Today, Azuronaut announced a significant rebrand to Cocentric, resulting in a complete overhaul of the company’s identity. Cocentric came up with this strategy to communicate exclusivity and efficiency to potential customers as the company has outgrown its old brand, and it no longer accurately represents its mission and vision.

Our business has evolved hugely over the last few years, and the relaunch as Cocentric represents an expression of our huge growth, providing our clients, employees, and wider stakeholders real clarity on our strategy moving forward.

Brett Sedcole, Cocentric COO and GM APAC

The rebrand involves developing a new corporate wordmark – a play on the words collaborate, communicate, and centric – to indicate how Cocentric connects organizations via a human-centric approach. Brand new website and digital and social media presence are unveiled today in the United Kingdom, Europe, Australia, and New Zealand.

Our approach to the digital employee experience is unique, and our rebrand as Cocentric reflects this, clearly differentiating us from the competition. The rebrand has already been embraced by our employees and stakeholders, and we’re excited to see it go live.

Regan Collins, Founder and CEO of Cocentric

Cocentric has invested in the exact brand match (EBM) domain name – a sign the company takes its branding seriously and is here to stay for the long run.

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

Azuronaut branding business Cocentric domain domain name domain names domains naming rebrand