Today our guest is Jason Barnard. Jason is an entrepreneur, Google expert, professional musician, screenwriter, songwriter, and a blue cartoon dog (there is more, but we’ll get to it). Jason uses the pseudonym “The Brand SERP Guy” for his professional work.
Meet our guest
Name: Jason Barnard
What they do: Jason is the founder and CEO of Kalicube, a digital marketing agency that pioneered the concept of exact match Brand SERPs optimization and Knowledge Panel management.
He is also a podcast host of “Kalicube Tuesdays,” a popular weekly series of interview format marketing events that Livestream to YouTube, Twitter, LinkedIn, and Facebook. Jason is the author of The Fundamentals of Brand SERPs for Business and a regular conference speaker.
Fun fact: From 1998 to 2008, he played the role of a blue dog in a musical cartoon TV series for preschoolers. This is him on the left 🙂
The struggle to create the content that gives that strong brand message that you want is a big struggle, but it ensures that you know what you’re talking about. You know who you’re talking to and what you’re trying to communicate to them. And I believe that from a business perspective, that’s hugely powerful.
You need to make sure that your entire digital ecosystem, every mention of your brand or yourself as a person, is consistent with the message that you’re giving on your website.
If you are focusing on getting Google to understand who you are, what you’re doing, and which audience you serve, you are necessarily cleaning up your digital ecosystem while also projecting a clear, consistent message to your audience.
SEO taken in Isolation is meaningless, and it won’t help your business long term. SEO needs to be associated with branding and marketing.
Companies’ founder, screenwriter, rock musician, and more, Jason talks about how his diverse background has helped him thrive and help others do so. Jason has turned his name into a personal brand, investing in an exact match domain name jasonbarnard.com; he also owns an EBM for his other business Kalicube.com. We talk about the importance of separating your personal life from your professional life. We discuss naming, branding, SEO, domain names, and the story behind Kalicube’s name. Jason explains the core of Kalicube’s business, what a Google business card is, and why it is essential for any company. He shares some tips on how to get on top of search results and establish yourself as an expert, authority, and trustworthy within the niche that you can genuinely serve while avoiding some common entrepreneur mistakes. We talk about what types of companies can benefit from Kalicube’s services and the importance of building a strong and motivated team.