Overview

The fitness industry has undergone a tremendous transformation in recent years, and it shows no signs of slowing down. Fitness companies have been successful in adapting to the changing needs and demands of the market, incorporating new technologies and continuously evolving to stay relevant. In this post, we will explore the fascinating world of fitness companies, their innovative practices, and how they have managed to thrive in a rapidly changing landscape.

Embracing Technology

A major factor contributing to the success of fitness companies is their eagerness to adopt emerging technologies. Wearable devices, mobile apps, and virtual training platforms have enabled businesses to offer clients a more personalised experience. Users can now monitor their progress, obtain feedback, and access customised workout plans through their smartphones and wearables. Artificial intelligence and machine learning integration also have facilitated even greater personalisation, making each user’s experience unique.

Expanding Beyond the Gym

The fitness industry has also seen a shift from traditional gym-based workouts to more diverse offerings. Companies have adapted to the demand for alternative and flexible fitness options, such as boutique studios, outdoor workouts, and on-demand fitness classes. This expansion has allowed fitness companies to cater to a wider range of interests and preferences, ensuring they remain relevant to the evolving tastes of their target audience.

Prioritising Mental Health and Wellness

A growing focus on mental health and overall wellness has prompted fitness companies to adopt a more comprehensive approach to well-being. They have integrated mindfulness, stress reduction, and mental health support into their services, resulting in new products such as meditation apps and mental health-oriented fitness programs. These offerings have struck a chord with consumers seeking a more well-rounded approach to their wellness journey.

Expanding Virtual and Immersive Fitness Experiences

During the pandemic, people had limited access to traditional fitness centers, leading to a rise in demand for virtual and immersive workout options. Fitness companies responded by investing in advanced technologies like virtual reality, augmented reality, and mixed reality to offer engaging and unique workout experiences. These solutions allow users to participate in virtual classes, compete with others in real-time, and access a variety of immersive environments, further expanding the scope of fitness offerings available to consumers.

Leveraging Influencers and User-Generated Content

As the fitness industry continues to evolve, more and more companies are leveraging the power of influencers and user-generated content to connect with new audiences and build brand loyalty. By partnering with fitness influencers, these brands can tap into existing, engaged communities and showcase their products and services to a wider audience. Encouraging user-generated content also helps create a more authentic and relatable connection with customers, driving increased engagement and loyalty.

Creating Personalised Nutrition Plans

Understanding the integral role of nutrition in overall well-being, fitness companies have begun to offer customised meal plans alongside their fitness programs. By combining the power of data analytics and expert guidance, these companies can create tailored nutrition plans that complement clients’ fitness goals and lifestyles.

To create these personalised plans, fitness companies often employ registered dietitians and nutritionists who assess clients’ dietary needs, preferences, and constraints. This process involve in-depth consultations, food journaling, and even genetic testing to determine individual nutritional requirements and sensitivities.

Personalised nutrition plans can address various goals, such as weight loss, muscle gain, improved athletic performance, or managing specific health conditions.

Some fitness companies also offer digital platforms that enable clients to track their food intake, access recipes, and receive real-time feedback from nutrition experts. This continuous support and monitoring help keep clients accountable and motivated, leading to long-term success in achieving their health and fitness objectives.

As the fitness industry continues to evolve, we can expect personalised nutrition to play an increasingly significant role in helping individuals achieve their health and fitness goals.

How Fitness Companies are Navigating the Naming Game

As fitness companies continue to expand their offerings, naming strategies have become increasingly important to communicate the full scope of their services. Some companies opt for broader, more inclusive names that convey a sense of community and a focus on overall wellness, while others choose more specific names that highlight their particular niche within the fitness industry. Some companies choose to incorporate technology-related terms into their names to showcase their advanced offerings in the virtual fitness space. The naming strategy can play a crucial role in attracting the right target audience and setting the tone for the brand’s overall messaging and positioning.

Namepicks

FitOn

FitOn is a health and wellness app designed to cater to various aspects of personal well-being. This versatile platform combines fitness guidance, customised meal plans, and a wealth of informative articles on topics such as weight management and self-care. s the preeminent health and wellness platform, FitOn offers immediate access to an extensive array of premium workouts and wellness experiences led by world-class trainers, experts, and celebrities.

Collaborating with leading health plans and enterprise clients, FitOn is dedicated to fostering exceptional engagement through its digital platform, vast network of fitness studios and gyms, and condition management courses.

Interesting fact

Cook founded FitOn to solve a problem she faced firsthand: balancing the demands of motherhood and a full-time career with making time for exercise. Her interest in the intersection of technology and consumer products was sparked during her early years at Microsoft, and she later honed her expertise in the field as a marketer on the FitBit team. With her ascent to the role of Head of Devices and VP of Product Marketing, Cook developed a deep passion for the world of health and fitness.

As an executive with long working hours and the responsibilities of raising young children, Cook found it challenging to find time for the gym or her preferred studio classes. Disappointed with the limited options available on the App Store for fitness products, she was motivated to create a solution that would make it easier for busy individuals like herself to prioritise their health and wellness.

As a busy working mom, I realized that making it to my favorite studio classes had become seemingly impossible. When I searched online for more accessible and practical workouts, I was disappointed in the quality and lack of motivation that existed. Hence the inspiration behind FitOn. Now, no matter what challenges life throws your way, our world-class trainers, rich content and engaging social tools will help you reach your fitness goals—all in the palm of your hand, literally.

Lindsay Cook, Co-Founder and CEO of FitOn

In June 2022, FitOn raised $40 million in Series C funding led by Delta-v Capital and also acquired the corporate wellness platform Peerfit.

The company started on the .app domain extension, later acquired fitonapp.com, and in 2021 invested in the exact brand match domain FitOn.com. While it’s common for startups to launch with compromise names when an exact match domain name isn’t available, this can sometimes lead to confusion among customers or leaking traffic and emails. The benefits of moving to an exact brand match .com domain name can be significant and can help a business establish a stronger online presence and reputation.

Sweat

Sweat stands at the forefront of women’s fitness apps, offering an innovative digital solution that enables women worldwide to work out at their convenience. With availability in over 145 countries and eight languages, Sweat provides access to a vibrant global community led by elite trainers.

Interesting fact

The Sweat’s journey began as the Sweat with Kayla app, created by Tobi Pearce and Australian personal trainer Kayla Itsines in 2015. Kayla’s rise to prominence as a fitness influencer was fueled by social media, amassing a staggering 15.7 million followers on Instagram. The app was founded on the conviction that fitness can uplift women’s self-esteem, health, and overall well-being. Within just a year of its launch, the app climbed to the #1 position in the App Store across 142 countries.

In 2017, the app evolved into Sweat, expanding its reach by welcoming additional trainers and their programs onto the platform. The app’s core mission remains the same – empowering women through fitness. As a result, Sweat has built one of the most engaged and supportive female fitness communities across the globe.

In 2021, iFIT acquired Sweat for $400 million, but it continues to operate as a standalone brand and is still managed from its headquarters in Adelaide, Australia.

Sweat has had an incredible journey from our humble beginnings training women one-on-one in my Adelaide backyard to launching the Sweat App in 2015 to now joining the iFIT family. Sweat was founded on our simple belief that fitness can genuinely help women improve their confidence, health and quality of life.

Kayla Itsines

In addition to its impressive reputation and global reach, Sweat has the added benefit of owning the exact brand match domain name Sweat.com.

The name’s simplicity and clarity also contribute to its credibility and professionalism, assuring potential customers that Sweat is a reliable, trustworthy choice for their fitness needs. This is crucial in an industry where trust and quality are paramount to customer satisfaction and retention.

Owning a premium domain like Sweat.com also provides a significant competitive advantage in terms of organic traffic and overall marketing effectiveness.

Glo

Glo is a health and wellness company that leverages technology to deliver an online yoga and meditation platform featuring thousands of professionally-filmed videos, pilates, and educational resources. Founded in 2008 in Santa Monica, CA, by brothers Derik and Ryan Mills, Glo is dedicated to making yoga accessible to everyone.

The platform is designed to offer individuals a flexible and convenient way to practice yoga and meditation from the comfort of their homes. With a vast library of expertly filmed videos, users can access a range of practices that cater to different fitness levels, styles, and durations. From energising morning routines to calming evening meditations, Glo’s offerings help users cultivate physical, mental, and emotional well-being.

The Mills brothers’ mission is to help people around the world connect with the transformative power of yoga, regardless of their location or schedule. Glo’s platform enables people to practice yoga and meditation at their convenience, providing them with the tools and resources needed to foster a sustainable and fulfilling wellness routine.

At Glo, we see yoga as the acceptance of the invitation to live a full lifelong process that begins as soon as we recognize that we all share the same human condition. Our intention is to empower people from all around the world to engage with yoga, a practice that goes far beyond physical movement on a mat.

Glo’s team

Interesting fact

Derik Mills originally named the company YogaGlo in 2007 while driving to a yoga class and wondering why he couldn’t just send the class to his living room. The term “yoga” in the company’s name soon became a point of concern. Mills realised that the diverse perceptions and occasional misunderstandings surrounding yoga could potentially deter some people from embracing the company’s offerings.

I knew that the word yoga was widely misunderstood, easily misconstrued. For some, it’s a loaded word that can be bogged down by weighty metaphysical or cosmological beliefs. For others, it meant only a new routine at the gym. My first instinct was to generate a name and logo that didn’t use the word yoga. How do we speak to yoga’s more expansive possibilities?

Derik Mills

Derik faced a challenge for several months as he sought to find a name that aligned with the company’s mission and goals. He tried various combinations of words and non-words, drawing inspiration from various languages, but none of them seemed to fit. As time went on, people informally referred to the company as “The Glo” or “Team Glo.” The company officially adopted the name “Glo” in 2018 and secured the domain glo.com, as part of their plans to broaden their health and wellness offerings.

Three-letter .com domains like Glo.com are rare and valuable due to the fact they are easy to remember and can be used as acronyms for companies with longer names. With only 17,576 possible three-letter combinations, all .com variations have already been claimed and are only available for resale. Considering that there are more than 150 million .com domains currently registered, owning a three-letter .com domain reflects not only prestige but is also a solid investment in the brand’s future.

Tonal

Tonal, the leading smart home gym, transforms strength training with its personalised approach, enabling individuals to pursue their health and fitness goals effectively. With a full-body strength assessment, Tonal automatically sets the ideal weight for each movement, and adaptive digital weight adjusts in real-time for the most personalised and effective workout. This helps users achieve measurable results and ensures that every workout is efficient and effective.

With a vast library exceeding 3,000 workouts, Tonal provides coach-led sessions, both live and on-demand, across a wide range of fitness disciplines, such as strength training, cardio, yoga, HIIT, mobility, pilates, barre, and more.

Interesting fact

In 2021, Tonal welcomed basketball superstar LeBron James as an investor and brand partner, joining an impressive list of athlete investors and brand ambassadors, including Serena Williams, Stephen Curry, Klay Thompson, Maria Sharapova, and others.

Every person striving for greatness must prioritize efficiency. Whether you are an athlete, CEO, artist or anyone who is trying to be great, it’s important to maximize your time and get the most out of every minute. So for me, Tonal and the technology it uses to maximize efficiency while still doing a complete workout is a perfect fit.

LeBron James

Tonal’s recent $130M funding round in April 2023, led by prominent investment firms L Catterton, Cobalt, Dragoneer, Kindred Ventures, and THVC, highlights continued confidence in the brand’s potential and commitment to its vision.

The business operates on the exact brand match domain name Tonal.com signaling authority and trust – fully aligned with their positioning.

BODi

With over twenty years of creating innovative content and nutritional supplements, BODi is at the forefront of digital fitness, nutrition and mindset subscription services.

Interesting fact

Formerly known as Beachbody, the company rebranded to BODi in March 2023 to encapsulate its innovative shift to promoting Health Еsteem.

We felt it was important to change the name of the platform from Beachbody because it was actually focusing people on an outcome and an ideal. People don’t care about the outcome if it’s at the expense of their self-esteem or lifestyle. 

Carl Daikeler, Co-founder, Chairman and CEO of BODi

BODi’s new platform encourages people to embrace their authentic selves before pursuing health and fitness goals rather than tying their self-esteem to a specific outcome like a “beach body.” The company is committed to honouring individuals of all sizes, shapes, and health situations, offering a personalised and effective solution that fits each person’s lifestyle.

The industry is quick to talk about how amazing its services are, but people know better. Before they engage, they need to know how they’re going to overcome the obstacles which have derailed them in the past. That’s the power of a Health Esteem routine. It’s built for real life, with recovery tools so people never feel like they failed, and it’s how a great life can co-exist with the pursuit of health and fitness goals. Nobody else was enabling that. Now we are. 

Carl Daikeler, Co-founder, Chairman and CEO of BODi

Expanding its focus on mindset, BODi has curated an exclusive channel dedicated to monthly Mindset master classes. They have also recruited Petra Kolber, a celebrated fitness expert who transitioned to become an author and positive psychology performance coach, to serve as their Vice President of Personal Development and Mindset.

To fortify their brand and lay groundwork for future expansions, BODi secured the exact brand match CVCV domain name – BODi.com. This strategic move not only provides robust online brand protection but also enhances the efficacy of their marketing endeavours. Numerous globally prominent brands, such as Nike, Dove, Visa, Sony, Lego, Bose, and Puma, have effectively leveraged CVCV domain names to cultivate easily recognisable and enduring brand identities.

FitXR

FitXR is a visionary in the field of virtual fitness, determined to make fitness accessible and enjoyable for everyone. The company has achieved this goal by creating the world’s premier virtual fitness club, which fuses cutting-edge VR and AR technology with expertly crafted total-body workouts.

With FitXR, users can connect and workout with other fitness enthusiasts from the comfort of their own homes, all while participating in a dynamic and interactive multiplayer experience. The virtual fitness studio offers a constantly evolving array of classes, studios, music, and content, ensuring that users never run out of new and exciting workout options.

Over the last year, we have been redefining fitness and challenging people’s perceptions of what a fun and effective workout is, providing an alternative for people who want to keep fit but are unmotivated by the traditional fitness offerings.

Sam Cole, Co-Founder of FitXR

Interesting fact

You might be surprised to learn that the spark for FitXR ignited in a commonplace setting – a busy gym in London. Sam noticed a curious paradox: despite the crowd, everyone seemed isolated, plugged into their headphones, absorbed in their own worlds.

I was in the weight room of a traditional fitness space in London, and looking around at everyone, wearing their headphones, not interacting with each other. I believed that the next computing platform after the smartphone would be some kind of lightweight, mixed-reality headset. Instead of carrying around a phone in our pockets, we’d have ‘glasses’ that enable us to interface with a screen that’s in front of our face at all times. Once this technology shift happened, the fitness status quo would be completely reshaped – the screen would be your trainer and tell you what to do next.

Sam Cole, Co-Founder of FitXR for TechRound

FitXR’s investment in the exact brand match domain name FitXR.com clearly demonstrates the company’s unwavering commitment to innovation, excellence, and market leadership.

Highlights

When it comes to establishing an online presence, the .com domain extension is widely considered the gold standard. This extension has a strong reputation for credibility and trustworthiness, and it can help companies establish a strong and authoritative presence with their target audience. In our survey of 124 companies, a staggering 101 chose the .com extension for their domain name, further emphasising its status as the preferred choice.

5 on the list use the .co domain extension. This extension is the country code top-level domain (ccTLD) for Colombia, but it is also commonly used by companies and individuals as an alternative to the more well-known .com extension.

4 companies have chosen the .app extension, while the .io extension is used by 2 companies. The .io domain extension is a country code top-level domain (ccTLD) that is assigned to British Indian Ocean Territory. It is often used by tech companies and startups because it is seen as trendy and modern. Country code domains offer more freedom of choice but come with certain risks for businesses.

82 companies secured exact brand match domain names for their brand presence online. Having an exact brand match domain name is a great approach to building trust and credibility online, which are essential for making lasting connections with customers and gaining an edge over the competition.

Dashes are used in 4 names on the list. Adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name.

While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.

Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.

Other resources

• AR/VR Companies and Their Domain Name Choices
• Uncovering the Value of Customer Engagement with Michael Solomon
• Maximising Your Domain Name Strategy: The Benefits of Premium Domain Names for SMEs
• What Domain Extension is Best for a Startup?

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