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Wellpoint Rebrand: A Renewed Focus on Improving Health and Well-Being
By Arnaud PETIT access_time 2 min read

The rebranding of Amerigroup Maryland to Wellpoint brings a new level of dedication to being a trusted partner in health for Maryland Medicaid managed care members.

The name change, which took effect on January 1, will not disrupt benefits or services for members. Wellpoint has been a part of the company’s heritage for over 30 years and represents the company’s commitment to helping people live well at every stage of life.

The acquisition of the exact brand match domain name further solidifies the brand’s identity and enhances the company’s online presence.

Wellpoint is a name that has been part of our heritage for more than 30 years. It is a name that illustrates our dedication to being a lifetime, trusted partner in health with a mission to help people live well across all life points.

Vincent M. Ancona, President of Wellpoint Maryland

The rebrand to Wellpoint brings a renewed focus on improving physical health and addressing the behavioral and social factors that impact it, through a comprehensive range of Medicare, Medicaid, and Commercial products, as well as support for social and emotional well-being.

This step in the company’s rebranding is a continuation of our bold and ambitious purpose to improve the health of humanity by serving people across their entire health journey; connecting them to care, support and resources; and simplifying every step of the healthcare journey to make health more equitable and accessible.

Vincent M. Ancona, President of Wellpoint Maryland

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