College Nannies and Sitters has rebranded to Jovie, a move that aims to better represent the company and its community of caregivers. The new name, Jovie, represents the company’s commitment to creating a more positive and seamless experience for families seeking childcare and caregivers seeking employment.
At the heart of Jovie’s mission is the belief that reliable, outstanding childcare can help build stronger families. In addition to providing high-quality care, Jovie also supports its caregivers by offering them flexible scheduling options, access to advanced technology, local management teams for support, and professional development opportunities. By prioritizing the needs of both families and caregivers, Jovie is dedicated to building a thriving and supportive community.
Jovie means joy, fun and incredible childcare for today’s busy families. We’re here to reimagine childcare and build stronger families with our vetted and savvy crew of amazing caregivers. Parents are busier than ever, so Jovie does the tough stuff for them: screening, hiring, training and payroll. We’ve always done this work, before as College Nannies and Sitters, and we continue it now as Jovie. We provide families with caregivers who are equipped with tools and support to bring order and joy to homes.
In addition to the new name and visual identity, Jovie has secured a .com domain that exactly matches their brand – Jovie.com.
Jovie, a new brand name that is also a personal name, aims to establish trust and create a more personal and meaningful connection with the brand’s customers. This approach can give the brand a unique character and authenticity, helping it to stand out in a crowded market. Jovie is dedicated to creating a welcoming and supportive environment for both families seeking childcare and caregivers seeking employment, and the use of a personal name as a brand is one way that the company aims to foster a sense of familiarity and trust.
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