Belgian pet nutrition and care company Versele-Laga has rebranded as Versele, introducing a new name, visual identity and positioning as it enters the next stage of its international growth.
Founded by Prudent Versele in Belgium in 1932, the family business has evolved from a small operation producing animal feed into an international manufacturer of pet nutrition and care products. Today, Versele operates in more than 95 countries, offers over 2,000 products and says its products feed around 25 million pets every day.
By evolving from Versele-Laga to Versele, we bring everything together under one strong master brand, reinforcing our identity as a family business, connecting more closely with pet parents and supporting the growth of our category brands.
Versele
The change from Versele-Laga to Versele is part of a broader global rebrand designed to strengthen the company’s identity. The shorter name brings its different brands and categories under one master brand, creating a simpler and more consistent presence across international markets.
Named after founder Prudent Versele, the brand is also an example of the enduring value a personal name can bring to a business. Our report highlights the benefits of using a personal name as a brand name, such as fostering trust, creating a more personal connection with customers, and giving the brand a distinct character and authenticity.
The rebrand also includes a move from Versele-Laga.com to Versele.com, making the company’s domain simpler to remember, type and share, while reducing the risk of errors. For an international brand operating across more than 95 countries, that simplicity can make the brand easier to recognise and access across markets.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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