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TurnoverBnB Rebrands as Turno, Enhancing Brand Recognition and Driving Expansion
By Monica Stankova access_time 2 min read

In February 2023, TurnoverBnB embraced a new identity as Turno, opting for a more streamlined name to boost brand recognition, foster growth, and align more closely with the company’s mission and vision.

Our mission is to simplify and automate the time-consuming work of managing turnovers – to solve cleaning. By shortening our own name, we are embracing and living that mission.

Assaf Karmon, CEO and Co-founder of Turno

Established in 2016, Turno’s advanced SaaS platform, complemented by dedicated mobile apps for hosts and cleaners, assists vacation rental operators in scheduling, paying for, and locating cleaning services. The platform boasts features like auto-scheduling, auto payment, in-app chat, and user-friendly tools that streamline and automate recurring property maintenance tasks. Providing round-the-clock live customer support in six languages, Turno integrates guest calendars from all leading booking platforms, as well as over 20 channel managers and property management systems.

The choice to change a company name can be challenging, as it may disrupt brand identity and recognition. In the case of TurnoverBnB, the company realised that their original name was lengthy and complex, potentially obstructing its growth. By adopting Turno, a shorter and more easily pronounceable name, the company increases the likelihood of users remembering the brand – an essential factor in promoting the visibility and reach of the platform.

The business also switched to the shorter and more memorable domain name –, opening new growth and development opportunities. One word .com domains project authority and professionalism and are much easier to type, thus improving the user experience. The ability of a name to be memorable helps brands to build stronger relationships with their customers, business partners, and investors.

TurnoverBnB Rebrands as Turno

Whether you’re a small business owner or a large corporation, a premium domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our premium domain name options and how they can benefit your business.

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