The beauty industry has been around for centuries. In modern times, it has grown into a large multi-billion dollar market that includes everything from makeup to skin care products to hair styling aids. According to the data of Research and Markets, the global beauty and personal care market is estimated to be USD 545.19 Bn in 2022 and is expected to reach USD 737.54 Bn by 2027, growing at a CAGR of 6.23%.
In recent years, we have seen a noticeable increase in the number of beauty brands on the market. Easier production, drop-shipping, the introduction of new technologies, social media and influencers allow for a lot of new players to enter the space and make the competition for every customer even more fierce. How do beauty brands capture attention?
Why do beauty brands use the names of celebrities?
The use of celebrity names for cosmetic brands can help increase brand awareness and visibility. By associating a well-known name with a brand, beauty companies can create a more memorable and attractive product that is likely to be more popular with consumers. This increased recognition can lead to more sales and encourage customer loyalty.
Celebrity names can also help to create a sense of luxury and exclusivity around a brand. When customers know that only the best products have been endorsed by a high-profile celebrity, they are more likely to consider purchasing these products. As a result, we can see more and more celebrities coming out with their own personal brands, leveraging their fame to create and market personal beauty lines.
Green beauty brands
The beauty industry has seen a rise in consumer-facing brands that are marketing themselves as cruelty-free and environmentally friendly. These brands are also known as “clean” or “green” beauty brands, and they’re gaining popularity among consumers who want to buy products that are natural, organic, and sustainable.
Beauty brands for men
The last decade has seen a dramatic transformation in the skincare industry, and it’s been mostly due to the rise of products aimed at men. Men are becoming more aware of the importance of their appearance. And with that, they are starting to pay more attention to their grooming. Men’s grooming is a big market, and it is only going to grow as men become more aware of the need for it.
Age group-specific beauty brands
In this day and age, it is nice to see more brands that are embracing women of all ages and celebrating their natural beauty. The fashion industry is inevitably getting on board with this trend.
The new beauty campaigns truly celebrating aging are a refreshing change from the often-negative portrayal of aging in society. One of the front runners in that is Dove. Their campaigns often celebrate all types of women and their unique beauty. Dove aims to show that imperfections are what make us unique and special.
Dove has now released worldwide data showing that just 10% of women are willing to share their age publicly. The short video How Old Are You? is part of the brand’s mission to create a world where beauty inspires confidence rather than insecurity with hopes of encouraging women of all ages to recognize and embrace their natural elegance.
Another wonderful campaign is that of L’Oréal Paris, featuring three generations of women posing together for a photo. In 2021, L’Oréal celebrated the 50th Anniversary Of the “Because You’re Worth It” slogan. As far as memorable catch phrases go, L’Oréal Paris’ characteristic slogan is practically unrivaled; it has become synonymous with the company and its feminine-focused approach to beauty and cosmetics.
When we say, “We’re Worth It,” it’s not a tagline, it’s a brand mission. Taking your beauty into your own hands is empowering. Believing in your own beauty is something no one else can control. That is your power. L’Oréal Paris is working towards the day when you hear, “we’re worth it,” and women everywhere will reply: “we never doubted it for a moment.”
Beauty brands care for causes
Beauty brands are increasingly catering to niche segments of the market, such as people with specific skin conditions. These niche markets are often underserved by mainstream beauty brands. The brands that cater to t them often have a deeper understanding of the needs of their customers; as a result, they are able to create products that are better received.
In recent years, there has been another growing trend of beauty brands partnering with causes and charities. This trend is likely due to a combination of factors, including increasing awareness of social issues among consumers and a desire by brands to align themselves with causes that are important to their audience.
In the future, we may see more beauty brands partnering with charities and non-profit organizations to support various causes. Ultimately, the goal of this trend is to create a more sustainable and socially responsible beauty industry that benefits both consumers and businesses alike.
One of the leading beauty companies in the world, Coty was founded in Paris in 1904 and has a portfolio of well-known brands in skin and body care, color cosmetics, and fragrance. Hugo Boss, Davidoff, Gucci, CoverGirl, Marc Jacobs, Tiffany & Co., Alexander McQueen, Burberry, Calvin Klein, Chloé, Davidoff, and Lancaster are just a few of the prestigious brands in Coty’s portfolio.
For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty – celebrating and inspiring all the expressions of beauty that exist and that will exist.
Coty was founded by Joseph Marie François Spoturno as a fragrance house in Paris, France. The name of the company was inspired by his mother, Marie Adolphine Coti, changing the “i” of her maiden name to a “y”.
The beauty brands acquired by Coty over the years operate on premium domain names, giving a professional look and feel, which is particularly important for high-end or luxury brands that want to project an image of quality and sophistication.
Founded in 2012, The Honest Company is a consumer products company founded by actress Jessica Alba, offering baby, personal care and beauty products. Jessica was inspired by the birth of her first child, creating a company that provides an alternative to prevalent baby products with ingredients such as petrochemicals and synthetic fragrances.
The Honest Company has raised more than $500 million over seven rounds of funding.
It has always been my dream to grow The Honest Company into a global brand. Our mission from day one has been to empower people to live happy and healthy lives, and we are always in search of new ways to bring that to life.
Jessica Alba, Founder
The Honest Company can be found on their premium domain Honest.com. The company leverages the power of domains by owning TheHonestCompany.com, HonestBeauty.com, and TheHonestCo.com, protecting its brand online and making it easy for customers to access its products. A good domain strategy is imperative for any business serious about maintaining a consistent and strong presence.
Typology is a Paris-based cosmetics company that makes naturally active, effective, and sustainable skincare. Typology wants to differentiate itself from the cosmetic giants with simple ingredient lists, ensuring all its products are vegan and cruelty-free. Founded in 2019 by Made.com co-founder Ning Li, the company aims to radically change the skincare and consumer industry for the better.
I wanted to create a radical new skincare brand. For too long, the world of skincare had been defined by exaggerated promises and suspect chemicals. After gathering a team of health and skincare experts, we set out together to challenge the industry. That meant going back to basics.
Ning Li, Founder of Typology
The brand name – Typology – clearly reflects that “back to basics” spirit. The term means a classification of items based on a general type. The company owns Typology.com, a domain that gives a professional and trustworthy image, valuable for attracting customers and increasing brand visibility.
RoC was created in 1957 at the Roge Cavailles pharmacy in Paris by Dr. Jean-Charles Lissarrague. The brand has become a leader in the anti-aging skin care industry with more than 65 years of experience, and its extensive collection of products is widely distributed throughout the world.
Establishing your company’s values and brand purpose should be a priority as it will guide everything you do. Once that vision is clear, you can find the right people to join your team, the people who align with your values. At RoC, we don’t believe in the negative outlook on aging that is such a common narrative. As a brand invested in the health of skin, we made it our mission to reframe the conversation around aging. That’s a value we carry through everything we do.
Fernando Acosta, CEO of RoC for adammendler.com
In 2019, Gryphon Investors, a private equity firm, acquired RoC, which was then owned by Johnson & Johnson.
RoC has a rich history of skincare solutions innovation stemming from its French pharmacy roots. As the first brand to stabilize Retinol, which is one of the top U.S. dermatologist-recommended cosmetic ingredients for improving the appearance of aging skin, RoC continues to be one of the largest brands solely focused on anti-aging skincare products.
Matt Farron, Principal at Gryphon
The company owns a portfolio of domain names, including Rocskincare.com and Rocskincare.co.uk, as well as the premium three-letter .com domain name RoC.com. Three-letters .com domains are precious as they are short and memorable, and global brands like RoC own over 60% of those names.
Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872 by Arinobu Fukuhara. The company celebrated its 150th anniversary in 2022, making it one of the oldest cosmetic companies in the world. The name Shiseido is inspired by a Chinese expression meaning “Praise the virtues of the Earth, which nurtures new life and brings forth significant values”.
This year, Shiseido celebrates the 150th anniversary of its foundation, and it will be a year of “hope” in which we take the first step toward shaping a new future. In line with our corporate mission “BEAUTY INNOVATIONS FOR A BETTER WORLD”, the year 2022 will be a major milestone in our efforts to contribute to the resolution of social issues and social development through the power of beauty.
Masahiko Uotani, President and Group CEO of Shiseido
Shiseido is taking the acquisition route, gaining visibility and access to established customer bases in new markets. The company’s portfolio comprises categories, each catering to specific consumer needs.
Shiseido operates on an exact brand match domain name – Shiseido.com, which communicates a high level of trust and prestige, bringing a competitive edge to the world of the beauty industry.
Unsurprisingly, over 99% of beauty brands in our list operate on a .com domain name. Only one company out of 500 has chosen to operate on an alternative extension. The .com is the gold standard for reliability and highlights the brand’s credibility. It is the largest top-level domain with over 130 million .com names registered, making it the natural choice of internet users.
435 companies have invested in exact brand match domains. A solid online presence is critical to any company’s success. An exact-match top-level domain name ensures that the business will be easily found online, as the default domain is what customers will look for when trying to reach the brand. Here is what owners of premium domain names share about the benefits of owning and investing in such names.
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