folder Filed in Rebrands
MicroAcquire drops the Micro - « time to think bigger! »
By Arnaud PETIT access_time 2 min read

Microacquire was founded in 2020 with the mission to build a founder-friendly startup acquisition marketplace. The founder Andrew Gazdecki was inspired by his personal experience of selling a business.


When I sold BusinessApps I literally had 10 friends of mine that are startup founders reach out to me. They’re like, ‘How did you sell your business? What happened? What’s the stock purchase agreement? How was due diligence? I thought I was the only one who didn’t know about this stuff.

Andrew Gazdecki, Interview

To date, the company has raised a total of $11.3M in funding over 2 rounds and has a user base of over 150 000 entrepreneurs buying and selling businesses.

Recently Andrew announced that they are dropping the Micro and investing in Acquire.com. The news followed a long twitter thread where he shared his team’s experience and challenges with the current name, and asked for feedback from his followers. Some of the challenges with MicroAcquire will ring true to many startup owners.

  • I have had countless founders calls where there was confusion as to what size deal we can handles. “I think I’m too small” to ” I think I’m too big”.
  • I’ve spoken to many entrepreneurs who said they never even considered listing on Microacquire as they assumed it was too small for them.
  • I think “micro” holds us back in some sellers mind as being “too small”. I can’t even tell you how many times I’ve heard this before from founders
  • Yes, I’ve had multiple comments from founders saying “I thought your company only specializes in small deals or small startups.” I think it would be competitive for us over the long term.

The result of both, team experience and twitter audience was clearly in favor of Acquire.com.

After having everyone holding their breath for a few days, Andrew finally announced Acquire.com has been secured and now we are all waiting for the official rebrand!


How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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