folder Filed in Interviews, Podcast
Tony's Work as a Life Coach and Business Strategist: Insights into the Essence of Success
By SmartBranding Team access_time 4 min read


Today our guest is Tony Kitchens, an entrepreneur, philanthropist, author, and speaker who believes in helping others succeed in business and life through trusted counsel, clarity, and accountability.

Meet our guest

Name: Tony Kitchens

What they do: Tony is a highly skilled life and business strategist renowned for his ability to provide valuable guidance to small businesses and individuals across various fields, including executives, entrepreneurs, athletes, and artists. He offers exceptional services tailored to each client’s unique needs through his personal brand.

Tony is also a respected author and speaker, delivering captivating keynote speeches worldwide at numerous conferences and events. His book, “The Gift of Pain,” a memoir that delves into personal development, leadership, and entrepreneurship, has garnered widespread acclaim and praise.

Interesting fact: Tony, now operating under his personal brand AR Kitchens Enterprises, previously ran a highly successful company for 29 years, generating over a hundred million in revenue. The company maintained a low profile due to its business model, which involved providing services on behalf of large corporations without any social media presence. In this podcast interview, Tony discusses the importance of branding and marketing models that align with a business’s target audience, core values, and mission.

Where to reach them:


As long as you work hard every single day and reinvest in your business by continuously learning, utilising profits, and expanding, your business will transform into something vastly different from what it was when you first started.

Tony Kitchens

If you’re starting a business, connecting with someone who has already achieved what you’re striving for or has surpassed that point is crucial. Reach out to them, have a conversation, and learn from their experiences. Mentors, advisors, and strategists can all provide invaluable guidance and insight. Connecting with individuals who have been or are currently at your desired destination is essential in this journey, as it will help you anticipate and prepare for what lies ahead.

Tony Kitchens

AI tools such as ChatGPT can be highly beneficial for individuals who understand how to utilise them to enhance their work rather than replace it entirely.

Tony Kitchens

Wherever you are today in life is not going to be a predictor of where you can be if you really want to. There is no nobility in struggling anymore. There is no nobility in just being average. We are created to do extraordinary things. And just because you get a little bit older in life doesn’t mean you should give up or forget about the dreams that you had when you were younger. Even if you have to make a complete 180-degree turn and do something completely different than what you’re doing today, if that’s what your heart is telling you that you should do because that’s something you enjoy or are passionate about, then you should do it.

Tony Kitchens

Short overview

During our conversation, Tony shares his experience as an entrepreneur and discusses his current interests. We explore the motivation behind his book, “The Gift of Pain,” and dive into the essence of his work as a life coach and business strategist. As entrepreneurship becomes increasingly popular, Tony provides valuable advice on starting a successful business without getting trapped in one’s own dream.

Tony also offers insights on determining the right sources, guidance, and tools to help a business grow and expand. We discuss the trend of incorporating more human interaction into branding strategies, especially in light of recent AI developments and the rise of services like ChatGPT. Tony explains his target audience and the message he aims to deliver to them, emphasising how it can benefit them. We also examine Tony’s successful use of his personal name as a brand and how it serves as an effective branding and marketing strategy.

We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!

Other resources

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