folder Filed in Interviews, Podcast
The Art of Visual Storytelling: A Look into the Mind of Paradise Studio's Henning and His Approach to Creating Impactful Advertisements
By SmartBranding Team access_time 3 min read

Intro

Our guest today is Henning Schulze, film director and artist, founder of Paradise studio, where with his team, he’s producing edgy, authentic visuals for global brands like Adidas, Audi, Dior, Porsche, and others.

Meet our guest

Name: Henning Schulze

What they do: Henning is the mastermind behind Paradise Studio, a premier location for exceptional visual storytelling. Boasting a vast network of highly talented individuals, the studio is equipped to produce commercials of all calibres.

Fun fact: Henning lives on a boat (we’re not jealous!), and his neighbour’s Australian Shepherd dog became a part of our conversation at one point. Henning mentioned that the dog always barks at him when he comes down the stairs, and jokingly suggested that maybe the dog wants to communicate with him, but unfortunately, it doesn’t understand German. Expected! Should’ve got a German shepherd.

Where to reach them:

Quote


When it comes to branding, there are two key components to consider: the visual aspect, which encompasses design and corporate identity, and the emotional aspect, which involves the story and emotional connection the brand creates with its audience. A strong brand is not only visually pleasing but also evokes emotions that resonate with and connect to the audience. What’s the story you’re telling? What emotions do you want to convey with this brand, and how can you effectively communicate them? There is no age limit on starting something and achieving success.

Henning Schulze

Short overview

In this conversation, Henning, a film production and commercials veteran with over 20 years of experience, shares his journey in the industry and the evolution of brand strategies. He emphasizes the importance of incorporating emotion into a brand identity and building a strong narrative. He also discusses the reasoning behind naming his business Paradise studio. Henning delves into his recent passion for painting and the different approaches he takes in creating both art and commercial advertisements. He also highlights the importance of outstanding visual storytelling in his commercial video work and the benefits it can bring to clients. In the end,  Henning shares his goals for the coming year.

Other resources


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