The Global Plus Size Women’s Clothing Market Report 2022-2030 states that the 25-45 years age segment dominates the market and is expected to continue to do so. The market is driven by the increasing acceptance of plus-size clothing, rising disposable income and changing lifestyle. However, the market is facing challenges such as limited availability of plus-size clothing in physical stores and high prices of plus-size clothing.
Naming and strong branding are crucial for plus-size fashion startups. A specific trend in the plus-size sector is the use of body-positive and empowering language. Many plus-size fashion startups are choosing to use brand names that celebrate and empower plus-size men and women, rather than using names that are focused on the fact that the clothing is for larger sizes. Examples include names like “Radiant Rose,” “Gorgeous and Full,” and “Curvy Chic”. These names aim to promote self-love and body positivity among plus-size customers and create a strong emotional connection with them. This trend is in line with the overall shift in the industry towards more inclusivity and body positivity in the fashion industry.
Fashion to Figure
Fashion to Figure positions itself as a fashion-forward brand for plus-size women. The name “Fashion to Figure” is clever as it plays on the double meaning of the word “figure,” referring both to a person’s body shape and a drawing or illustration. The brand’s domain name, FashionToFigure.com, is easy to remember and directly communicates the brand’s focus on fashion for plus-size women, while exactly matching the brand’s name to avoid confusion and traffic leaks.
Another example is “Eloquii” which is a plus-size fashion brand that stands out with its unique brand name. “Eloquii” is a play on the word “eloquence” which means fluent or persuasive speaking, this brand name conveys the message that this brand is going to help its customers to express themselves in a fluent and persuasive way through the clothing. The brand’s domain, Eloquii.com, is simple and easy to remember, making it easy for customers to find the brand online.
Gwynnie Bee is a well-known plus-size clothing rental service. The brand name “Gwynnie Bee” is a clever play on the words “Gwyneth” and “bee”, it creates a sense of femininity and playfulness, which is fitting with the brand’s mission of making fashion accessible and fun for plus-size women. The brand has also secured an exact brand match .com domain – GwynnieBee.com.
Girlfriend Collective is another plus-size brand that also focuses on sustainable and ethically-made activewear. They offer a wide range of sizes from XXS to 6XL, and their products are made from recycled materials. The brand has gained popularity for its commitment to sustainability, inclusivity, and affordability.
Their brand name, “Girlfriend Collective,” is clever as it creates a sense of community and belonging among its customers, it also positions the brand as a friend and companion that will be there during the wearer’s active lifestyle journey. The brand name also creates a sense of casualness and comfort, which is fitting with the brand’s mission of creating comfortable and sustainable activewear.
Every time I see Girlfriend Collective campaigns, a part of me just wants to cry because they use a plus-size model that’s a size 24 or 26 and you can just see her belly and her back rolls and I think: that is what I look like.
Plus-size influencer Stephanie Yeboah
The company has invested in both, Girlfriend.com and GirlfriendCollective.com. This not only helps to protect their brand online, but also makes it simple for customers, partners, and investors to locate and access their website.
The majority of the companies on the list, 50 out of 54, operate on a .com domain name. Only four companies have chosen to operate on an alternative to the .com extension. The .com is the gold standard for reliability and highlights the brand’s credibility. It is the largest top-level domain with over 130 million .com names registered, making it the natural choice of internet users.
Online stores usually use a .com domain because it is more recognizable to people on the internet. As the most popular TLD, the .com extension can make it simpler for customers to find the store online. A .com also exudes professionalism, which can foster a sense of confidence and trust.
2 companies use .com.au domain extension. .com.au is the country code top-level domain (ccTLD) for Australia. Country domain codes offer more freedom of choice but come with certain risks.
42 companies out of 54 secured exact brand match domain names for their presence online. Having an exact brand match domain name is a great approach to building trust and credibility online, which are essential for making lasting connections with customers and gaining an edge over the competition.