Intro
Our guest today is Henning Schulze, film director and artist, founder of Paradise studio, where with his team, he’s producing edgy, authentic visuals for global brands like Adidas, Audi, Dior, Porsche, and others.
Meet our guest
Name: Henning Schulze
What they do: Henning is the mastermind behind Paradise Studio, a premier location for exceptional visual storytelling. Boasting a vast network of highly talented individuals, the studio is equipped to produce commercials of all calibres.
Fun fact: Henning lives on a boat (we’re not jealous!), and his neighbour’s Australian Shepherd dog became a part of our conversation at one point. Henning mentioned that the dog always barks at him when he comes down the stairs, and jokingly suggested that maybe the dog wants to communicate with him, but unfortunately, it doesn’t understand German. Expected! Should’ve got a German shepherd.
Where to reach them:
Quote
When it comes to branding, there are two key components to consider: the visual aspect, which encompasses design and corporate identity, and the emotional aspect, which involves the story and emotional connection the brand creates with its audience. A strong brand is not only visually pleasing but also evokes emotions that resonate with and connect to the audience. What’s the story you’re telling? What emotions do you want to convey with this brand, and how can you effectively communicate them? There is no age limit on starting something and achieving success.
Henning Schulze
Short overview
In this conversation, Henning, a film production and commercials veteran with over 20 years of experience, shares his journey in the industry and the evolution of brand strategies. He emphasizes the importance of incorporating emotion into a brand identity and building a strong narrative. He also discusses the reasoning behind naming his business Paradise studio. Henning delves into his recent passion for painting and the different approaches he takes in creating both art and commercial advertisements. He also highlights the importance of outstanding visual storytelling in his commercial video work and the benefits it can bring to clients. In the end, Henning shares his goals for the coming year.
Other resources
- AR/VR Companies and Their Domain Name Choices
- Navigating the World of Media and Publicity with Tracy Lamourie, Founder of Lamourie Media
- Top Digital and Creative Agencies in Australia and their domains
- European Tech Startups 2021 and Their Domain Name Choices
We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!
Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.
branding domain domain name domains Henning Schulze naming Paradise Studio podcast Storytelling
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