Spill is “a next-generation social platform that puts culture first,” as its founders Alphonso “Fonz” Terrell and De Varys Brown, ex-Twitter employees, call it. Their journey began on their first day at Twitter, where they quickly bonded as the only Black guys in their team. This initial connection grew into a business partnership, leading to the creation of their own social media platform.
Having worked at Twitter, I was very familiar with where the challenges of that platform were. Our core thesis with Spill was to focus on the culture drivers — Black women, the queer community, other culture-driving communities around the world that are often setting the tone, the trends, the lexicon, all the amazing magic that will happen on social platforms, but getting the lion’s share of hate, abuse [and] not getting credited or rewarded the way they should for their contributions.
Alphonso “Fonz” Terrell, CEO and Co-founder of Spill
The company name “Spill” is inspired by the popular phrase “spill the tea,” commonly used to refer to sharing gossip or interesting news.
In November 2023, Spill raised a $2 million pre-seed funding round. The company also appears to have upgraded its original Spill-App.com domain to the exact brand match domain, Spill.com. Hyphens are often used in two-word or added-word company names when a company must compromise its domain name. This can lead to user confusion, traffic and email leaks, security risks, and ineffective advertising.
Choosing an exact brand match .com domain increases the company’s authority and helps prevent confusion, ensuring that users and communications find their way to the right destination. Adopting Spill.com is a strategic move that will allow the business to expand its reach and communicate its message more effectively.
When it comes to premium domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, a premium domain name can be a valuable asset for your business. Contact us to learn more about our premium domain options and how they can help your business succeed.