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LaLiga Tech's Rebrand to Sportian, Opening Global Doors, Surpassing Traditional Sports Tech Boundaries
By Tsani Gramatikova access_time 2 min read

Initially founded in 2021, LaLiga Tech is the subsidiary that brings together all of the technological solutions of LaLiga. The company began by sharing LaLiga’s in-house tech innovations with other leagues and federations. The business formed a joint venture with IT service giant Globant in 2022 to expedite the development and commercialization of its technological advancements. 

One year later, LaLiga Tech is transforming to Sportian. The new name removes the limitations of the association with the Spanish National Professional Football League, opening the doors for the new brand to becoming a leading force in the sports technology and digital services industry worldwide. 

The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilisation, and transform the very essence of the industry

Alejandro Scannapieco, CEO of Sportian

Sportian has positioned itself at the forefront of industry trends, emphasising artificial intelligence, web 3.0, and the metaverse in its technological roadmap. Their product portfolio now centres around three key areas: enhancing fan experiences, optimising on-pitch performance, and digitally transforming backend operations.

Sportian acquired the exact brand match domain to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.

LaLiga Tech rebrands to Sportian

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