Milestones, an application that helps law firms update their clients on their cases, has rebranded to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.
Milestones has rebranded to Hona. This change marks a significant milestone in our journey. This update reflects our evolution as a company and our commitment to delivering even more to our customers (and yours)!
Hona’s team
Before the rebrand, the business operated on the domain getmilestones.com. Companies often include additional words when a business has to compromise with their domain if the exact brand match is taken. This can cause traffic and email leaks and often results in confusion among customers and business partners, as well as ineffective advertising.
With the name change, Hona invested in the shorter and more memorable CVCV domain name, Hona.com. CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. Renowned brands such as Nike, Dove, Visa, Sony, Lego, Bose, Puma, and others utilise the power of CVCV domain names.
By choosing Hona.com, the company can build deeper relationships with its customers, business partners and investors and improve brand recognition in this highly competitive industry. As Hona expands its capabilities and increases its market share, the rebrand presents new opportunities for growth and development, positioning the company for long-term success.
Other resources
- Top 10 Rebranding Mistakes and How to Avoid Them: A Guide for Entrepreneurs
- What Makes Premium Domain Names Strategic Assets?
- Unlocking Business Success: Insights and Strategies from Sohin Shah, a Prolific Entrepreneur and Investor
- Preparing for an Uncertain Future: Domain Name Strategies for Business Owners
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