Loco, a platform for free online gaming, esports tournaments, and live streaming, has secured its Exact Brand Match (EBM) domain, Loco.com. Thanks to Elliot Silver for sharing this domain upgrade.
Loco initially operated on Loco.gg, a country code top-level domain (ccTLD) for the Bailiwick of Guernsey. The .gg extension has gained popularity among gaming startups and projects due to its association with “Good Game”. While the .gg domain is popular within the gaming industry, it may not be as widely recognised or trusted by a broader audience.
Country-specific domains often lack the universal appeal of a .com, which can limit visibility and pose challenges for international users. By upgrading to Loco.com, the company addresses these issues, achieving greater brand consistency and improving accessibility on a global scale. A .com domain is more intuitive for most users, enhancing trust and recognition while making marketing efforts more impactful across all channels.
Loco.com is a CVCV (consonant-vowel-consonant-vowel) domain name. These short, easy-to-pronounce, and memorable domains have a positive and bouncy sound, making them appealing to customers of different languages and cultures. Well-known brands such as Nike, Dove, Visa, Sony, Lego, Bose, and Puma harness the power of CVCV names to boost their brand appeal.

The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.
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branding business CVCV domain domain domain name domain names domains loco.com loco.gg naming
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