folder Filed in Rebrands
Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services
By Monica Stankova access_time 2 min read

Jasper Colin Research is a global provider of data intelligence that offers data-centric actionable insights to solve critical business questions for investment firms, agencies, and corporate clients. In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

The rebranding of Jasper Colin Research is indicative of an organization on the move. Over the years, we’ve grown and evolved. Today we may look a little different with our new corporate identity, but our essence remains the same. This rebranding will help us spread our wings to take our brand to all-new heights leveraging the power of innovation,

Amit Choudhary, Chief Executive Officer at Jasper Colin

Jasper Colin is a company that has expertly utilised the power of personal names as a branding strategy. Our recent report highlights the benefits of using a personal name as a brand, such as building trust, creating a more personal connection with customers, and giving the brand a distinct character and authenticity. Personal names have been used as brand names for businesses for many years, and their popularity as a branding strategy is a testament to their efficacy. 

The company also owns the exact brand match domain name ensuring that its customers can easily find and access their services online.

When it comes to premium domain names, it’s important to weigh the potential loss in terms of brand recognition and revenue against the cost of the investment. In the long run, a premium domain name can be a valuable asset for your business. Contact us to learn more about our premium domain options and how they can help your business succeed.

branding business domain domain name domain names domains Jasper Colin Jasper Colin Research rebrand