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ESHA Research and FoodLogiQ Join Forces to Transform the Food Industry with Rebrand to Trustwell
By Monica Stankova access_time 2 min read

In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.

Our new name embodies the most critical element within the food industry, trust; the trust our customers establish with their consumers and the trust our customers have in our software to increase transparency and mitigate brand risk in their supply chains.

Stephen Bruce, CEO of Trustwell

It is not uncommon for companies to rebrand and change their name following a merger. The reason behind this is to create a new, unified identity that better represents the combined strengths and capabilities of the merged companies. Additionally, it can streamline operations, simplify communication, and signal to stakeholders that the company is moving forward with a clear vision for the future.

In today’s digital age, having a strong online presence is essential for any business. In addition to the rebrand, Trustwell also invested in a new .com domain name perfectly matching the brand –

Adopting the exact brand match domain name brings a host of advantages for both the company and its customers. The new domain is memorable and easily recognisable, making it simpler for users to find the company, thereby enhancing the user experience, avoiding traffic and email leaks and making the overall marketing of the brand more effective. This not only helps Trustwell differentiate itself from its competition but also allows it to expand its reach and attract a larger audience.

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